Now! Swept-Wing Wagons with the OBSERVATION LOUNGE! (Feb, 1957)

They! Really! Like exclamation points!

Step into the wonderful world of AUTODYNAMICS!

Now! Swept-Wing Wagons with the OBSERVATION LOUNGE!

It unleashes a hurricane of power It breaks through the vibration barrier It is swept-wing mastery of motion Autodynamics — everything new from road to roof! New aircraft-type engines up to 310 hp! New Push-Button Torque-Flite that packs a silk-smooth 1-2 punch! New Torsion-Aire Ride that sweeps you into a “Realm of Silence.” You’ve never seen, felt, owned anything like it!

Who says station wagons are alike! Up comes Dodge with a string of swept-wing sweethearts just teeming with Autodynamic ideas. New ideas! Practical ideas! Fun ideas—like the Observation Lounge with Spectator Seat. Write for free descriptive folder in full color: Dodge Division, Dept. L, Box 1259, Detroit 31, Michigan.

SWEPT WING ’57 Dodge

Now! TWO different full-hour Lawrence Welk Shows each week on TV! “Dancing Party ” and “Top Tunes and New Talent”— ABC-TV.

  1. Paul says: July 8, 20113:09 am

    I wouldn’t be at all comfortable driving round with kids at the very back like that. Imagine getting rear-ended.

    At least the car looks like an ambulance.

  2. Scott B. says: July 8, 201110:25 am

    “So much fun for everyone!” That is, unless your dumb big brother is all the time drilling Nazis with his grease gun.

  3. John says: July 8, 201111:09 am

    Scott B. » In 1957 it would be drilling Communists, I think you mean.

  4. Hirudinea says: July 8, 201112:27 pm

    That has to be the coolest looking station wagon ever, which isn’t saying much but still, neat car.

  5. Andrew L. Ayers says: July 8, 20114:16 pm

    @Hirudinea: Stations wagons -are- the coolest cars ever. Go to a demolition derby – I guarantee you that if a station wagon is entered, it will be the last car moving. The front end will be gone, and the rear will be folded over the top, but it will still be moving. Ok, maybe I’m biased – but if I were entering a demo derby, a station wagon would be my ride.

  6. Toronto says: July 8, 20115:24 pm

    Andrew – not a ’57 SweptWing, I hope. Even if it was a Dodge, it was a nice looking car.

  7. Charlene says: July 8, 20119:33 pm

    i love the matching mother-daughter outfits.

  8. Andrew L. Ayers says: July 8, 201111:13 pm

    @Toronto: Oh, certainly not – there is a line I wouldn’t cross, and that line starts at about 1970 or so (well – for certain cars; when it comes to computers, I cringe for all the needless destruction of hardware and data over the years).

  9. Scott B. says: July 9, 20113:54 pm

    John – believe me, I myself was enthusiastically waxing Nazis well into the early ’70s. Though I never had a toy submachine gun as cool as the one that kid has there. 🙂

  10. John says: July 9, 20114:26 pm

    Scott B. » Yeah, but we had Vic Morrow and episodes of Combat as well as Christopher George in the Rat Patrol growing up.

  11. DQKennard says: July 9, 20117:13 pm

    Oh, sure, getting rear-ended wouldn’t be good, but a sudden stop or crash on the front would just push the kids into the seats, instead of flinging them out of their no-seatbelt-seats.

    Plus, the rear-facing gunner discourages Nazis, Commies and gangsters from following too close.

  12. David says: July 10, 20117:26 am

    My family owned several station wagons while I was growing up. I used to LOVE riding in the back, except for this one model that — as I understand it now — had a NVH problem such that there was a persistent, skull-numbing low-frequency tone back in that area of the cabin. Anyway, these things were the BOMB for going to the drive-in! Roll down the window in the back gate, put a blanket on the sill, then use it as a seat with your popcorn on the roof!

  13. DAJ says: July 10, 20112:34 pm

    Does the observation lounge have waitresses to take your drink orders?

  14. DAJ says: July 10, 20112:53 pm

    We had an Edsel station wagon (maybe a ’59) that we took on a cross-country trip in 1960 to California (from Detroit) when I was 4. This was before the interstates were completed so it was two-lane blacktops most of the way. We crossed the desert at night to avoid the heat and not blow out the radiator. Visited Disneyland where I was scared out of my four-year-old pants on the Mister Toad ride (the oncoming train light really blew me out). Then there was Knott’s Berry Farm where there was some kind of show for kids featuring three scary old witches stirring a giant cauldron. I thought they were cooking little kids in it. I also remember being punched in the stomach by the teenaged son of our hosts.

    On the way back we stopped for the night in Indiana somewhere. Starting out early in the morning, I was asleep in the back seat when an oil tanker truck tried to pass us and almost sideswiped us. We skidded to a stop next to a ditch at the side of the road, but fortunately the only damage was a door handle broken off by the tanker. However, the force of the stop caused me to be thrown to the floor. The fold-down back seat came down over me and the luggage was shoved forward over the seat back, pinning me underneath. A water jug turned over and was spilling out on my head. All this from being fast asleep. I remember looking up as my mother was hysterically freeing me from my prison.

    This is the textbook definition of permanent psychological damage. I haven’t been the same since. All because of a station wagon!

  15. Mike says: July 11, 20115:41 am

    What a bunch of pansies we have become. I remember when the “way back” was the best place to be on a trip. My parents in the front seat, my two older sisters in the back seats, and I would be in the back part of the station wagon with all my toys. (limited to the space that didn’t have luggage.
    Of course I would also get to sit in my fathers lap and “drive” when we were on the thruway/turnpike. Now children will be taken away if a parent did that. What a bunch of pansies we have become.

  16. Charlene says: July 11, 20117:58 am

    We have safety laws because people like Mike who say “we did that, we were fine, people who care about safety laws are pansies!” are only the ones who survived. The ones who didn’t survive aren’t here to contest the issue, and the ones in long-term care aren’t able to.

    Go visit a long-term care centre, Mike, and tell one of the thousands upon thousands of middle-aged people living in places like that, paralyzed from the neck down, brain-damaged, comatose, ventilated, and fed by tubes for the last 40 years, that preventing modern kids from sharing their fate is for “pansies”.

  17. Mike says: July 11, 201110:14 am

    Thank you for the smile Charlene.

  18. Michael C says: July 11, 20113:40 pm

    I understand a common practice in the 50’s was to sell a tiny line of ad copy, as it was becoming the custom of people to read the fine print looking for the “strings attached”. This one has an ABC TV pitch at the very bottom. I guess today the disclaimers are so long and complicated there just is’nt any chance any one would read long enough to see the “Co-Line”
    …..PS I also doubt the girl is going to enjoy the ride

  19. twoceevee says: July 18, 20118:39 am

    Wow! Great to be an advertising copywriter in those days. Those wonderful made up words like ‘Autodynamics’ and the freedom to tell complete lies about the product, in this case, ‘aircraft type engines’ – all the Mopar engines of the time were most unlikely to have seen service in any aircraft, as, amongst many other disincentives to use auto engines, they were far too heavy, particularly the top of the range Hemi, as quoted in this ad to have 310hp. A most excellent engine for a car, but not for a ‘plane.

    Lovely car, though. I remember as a ten year old in the mid-late Fifties, thumbing through Saturday Evening Post whilst lying on the lounge floor in front of the open fire and being beguiled by the car ads of the time. All those stretched out illustrations of Buicks and Cadillacs and Imperials with a refined and obviously wealthy gowned woman standing alongside, or a socialite decorously alighting from a swiveling front seat of the latest Dodge.

    I loved Virgil Exner’s designs, they seemed so advanced and elegant compared to the rather tasteless, dripping-in-chrome GM designs, witness the Buicks in particular.

    I desperately wanted my dad to buy a Chrysler brand station wagon, so I could sit on the rearmost, backward-facing seat and give shy but superior smiles to those driving behind in their ‘ordinary’ cars. Another seriously cool car in later years was the Oldsmobile with it’s ‘observation coach’ roof glass over the rear-seat passengers. Nowadays, the whole roof is glass, but somehow those Olds windows were so much sexier!


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