Nuxated Iron Makes Strong, Vigorous, Iron Men and Beautiful, Healthy, Rosy Cheeked Women (Jun, 1917)

Nuxated Iron Makes Strong, Vigorous, Iron Men and Beautiful, Healthy, Rosy Cheeked Women

Dr. Howard James, late of the Manhattan State Hospital of New York and formerly Assistant Physician Brooklyn State Hospital, says:

“Iron is absolutely necessary to enable your blood to change food into living tissue. Without it, no matter how much or what you eat, your food merely passes through you without doing you any good. You don’t get the strength out of it, and as a consequence you become weak, pale and sickly looking, just like a plant trying to grow in a soil deficient in iron. A patient of mine remarked to me (after having been on a six weeks’ course of Nuxated Iron), ‘Say, Doctor, that there stuff is like magic.

“If you are not strong or well you owe it to yourself to make the following test: See how long you can work or how far you can walk without becoming tired. Next take two five-grain tablets of nuxated iron three times per day after meals for two weeks. Then test your strength again and see how much you have gained. From my own experience with Nuxated Iron, I feel it is such a valuable remedy that it should be kept in every hospital and prescribed by every physician in this country.”

4 comments
  1. Dowser says: January 16, 20097:31 am

    What *is* nuxated?
    Allmost all google-results points back to this product… :)

  2. Gregly says: January 16, 200912:07 pm

    This has to be one of the funniest old advertisements I have ever seen. I don’t even know why.

  3. Rick says: January 16, 200912:59 pm

    Well, I could only find a definition for “nux”, which apparently is Latin for something that causes vomiting. Maybe that old guy is in a hurry to find someplace to puke.

    Rick

  4. beagledad says: January 16, 20095:46 pm

    “Change food into living tissue”? Could they even have made a little, eensie weensie try to somewhat accurately describe why iron is important?

    It seems that nuxated iron was quite the thing in the 1920s. Time magazine’s July 16, 1923 scolded Jack Dempsey for letting it slip that nuxated iron was the secret of his success: “Dempsey and Kearns, in their blind enthusiasm, have given to Tom Gibbons the key to his one vital shortcoming. He lacked that ounce of ferocity, that ecstasy of endurance that Nuxated Iron, according to the implication of Dempsey’s statement, alone can give.”

    Some materials I’ve Googled on nuxated iron state that the “nux” component included arsenic, which in small quantities acts as a stimulant. I haven’t checked the reliability of that claim.

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