In case you’re wondering. The “H. C. OF L.” referred to in the blurb under the pictures of the goats stands for High Cost of Living. Apparently this was a common enough term that people could just use the abbreviation. Perhaps it’s time to bring it back.

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Little Oddities of Life

Lanky Bob Fitzsimmons Dons the Gloves Again

Not against Jess Willard, however. This time Bob has tackled even a sturdier and more wiry foe—His Satanic Majesty. Mr. Fitzsimmons has announced his intention of starting a career as an evangelist.

QUINTUPLETS?

Here are “Bill”. “Hill”, “Will”, ‘Phil”, and John Smythe of Oklahoma. John has his back turned, but you may take our word for the fact that his face matches . What is your explanation of this extraordinary photograph?
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He’s a Plastic Baker

Somebody forgot to tell Spencer Smilie that it couldn’t be done. So he went on cooking plastics and developed a recipe for fortune.

By Louis Hochman

IF Spencer Smilie of Beverly Hills, Calif., had studied chemistry and physics, he . might still be plodding along at his job in a plastics factory. But, unhampered by sound scientific know-how and not realizing how impossible it was supposed to be to fuse incompatible combinations of plastics, Smilie solved an unsolvable problem. Today his plastics art business—the only one of its kind in the world—is worth a small fortune. Read the rest of this entry »

Air Rifles Have Lever

Hand Pump A well known type of air rifle has been improved by the addition of an easy lever hand pump action. The gun also has bolt action, hammer fire, hair trigger, safety and adjustable sights.

I guess the kamikazes weren’t such a surprise then.

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Jap Pilots Ride to DEATH on Flying Bombs

By Ray Holt

The current conflict between Japan and China has brought out an amazing revelation of the methods by which Japanese pilots assure air bombs reaching their target by putting a man inside to steer them. Why? Read the reasons in this article, and you’ll have a better understanding of Japanese psychology toward the machines of war.

IMAGINE yourself strapped within a hollow chamber inside a huge air bomb, surrounded on all sides by high explosives. In front of you is an airplane type rudder which steers the tail unit of the bomb. Windows in the nose enable you to see ahead. You’re loaded into the bomb, which is placed in its nest under the fuselage of a bombing plane. The bomber takes off, soars above a target—say, an ammunition dump of the enemy. Up above you, the pilot of the plane pulls a lever. Read the rest of this entry »

What is the asterisk in the title all about?

KEEP YOUR BABY “SOCIALLY ACCEPTABLE”* IN PLAYTEX BABY PANTS

See how the Baby-in-Motion picture (on top) proves that Playtex Pants —and only Playtex Pants —can shield baby with such complete comfort and provide such practical and gentle protection. Stitchless, seamless, longer lasting. Washes in seconds. No wonder more mothers buy Playtex than any other make!

International Latex Corp’n, PLAYTEX PARK, Dover Del. In Canada: Playtex Ltd., Arnprior, Ontario

ARE WE DRIFTING TO CHINA?

IF YOU live long enough you may yet reach China without taking train, steamer, plane or rocket. For both North and South America are suspected of drifting over that way and scientists are figuring how long it will take, and observers from many parts of the world have sent in their reports to Paris for comparison.
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Phototube Detects Bowling Fouls

A PHOTO-ELECTRIC tube now makes it impossible for bowlers to step on or over the foul line without being detected. A small beam of light is focused across the alley so close to the floor as to be intercepted by nothing except the player’s toe, which needs to slide across the foul line but a fraction of an inch to be detected and registered by a flashing red light. Read the rest of this entry »

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Colorvision’s Colorful Genius

Dr. Peter Goldmark, CBS’s engineering wizard, is always dreaming up a revolutionary invention—whether it’s color TV or 3 “mad” Russians.

By Leonard Reed

THE Columbia Broadcasting Company has on its payroll an amazing genius who could figure out a practical system of interplanetary travel—if he didn’t divert so much of his talent to plotting new practical jokes.

His colleagues give Dr. Peter C. Gold-mark, Columbia’s director of Engineering, Research and Development, sole credit for developing color television. A long-range problem, you think? Dr. Goldmark first began to think seriously about “colorvision” while he was watching the movie, Gone With the Wind. Before Rhett Butler finally had given Scarlett O’Hara the heave-ho, Goldmark had worked out the solution to color TV. Read the rest of this entry »

New German Air-Railway Car Speeds 100 Miles Per Hour

A NEW railway car resembling a zeppelin on wheels, which holds possibilities of a new era in railway transportation has recently been tested in Germany. Utilizing the principles of streamlining throughout, the long silver monster carrying 40 passengers attained a speed of more than 100 miles per hour on a straight stretch of track, getting up full speed in slightly more than a minute. Earlier secret trials are said to have resulted in a 114 m.p.h, speed.
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RICHES — OR JUST A COMPETENCE?

By DAVID WALES

THERE is living in a middle size town in Ohio a man who in his community is reputed to be a success. He is shrewd, resourceful, yet conservative. He never has been known to risk a penny unless he was certain to get that penny back, plus a half-mill as interest.

Some who have met both this man and John D. Rockefeller aver that the two resemble each other markedly in appearance, and somewhat in manner. Each has the same sphinx-like smile, the same calculating eye, the same fondness for economy. Here, however, the resemblance ceases. Read the rest of this entry »

Um… so… yeah… moving right along…

the brightest jewel of all can be your lips…

Tangee PRESENTS “BRIGHT ‘N CLEAR”

Tangee’s newest lipstick shade—BRIGHT ‘N CLEAR is the brightest,clearest, most dazzling red on record. It is exactly the color and lipstick America’s leading beauty authorities say smart women should wear. And — exciting miracle! — here is an indelible-type Lipstick that actually stays BRIGHT X CLEAR for hours and hours. It will not dry your lips . . . will not go dull and lifeless even alter blotting. So start your BRIGHT X CLEAR future today!

a new shade… a true shade… a just-right-for-you shade!

No Noise From Electric Rifle

NEW Army recruits suffer badly from nerves after their first session or two on the rifle range; headaches also result from noise and powder fumes. So a rifle instructor has invented an electric rifle, noiseless, powderless, harmless, since it shoots a spot of light instead of a bullet. A luminous target is first projected on the target board. When the electric gun trigger is pressed, a black spot appears on the target at the point where the gun is aimed. An ingenious system of lenses within the barrel, with an electric light bulb as projector, constitutes the mechanism of the rifle.