The Story of Rope
By Andrew Hamilton
THE OLD INDIAN rope trick has amazed and mystified people for generations. A fakir throws a rope above the stage where it stands without apparent support, as stiff as a rod. The trick is simply this: an unnoticed four-pronged hook at the end catches a taut piano wire in the dim light above the stage.
This vaudeville stunt is not half as amazing as the miracle of rope itself—one of mankind’s most useful tools.
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First in a series of ads for the Lycoming corporation by Boris Artzybasheff.

New “ticker” for tanks
For a dependable tank “heart” — 500 horsepower’s worth of rugged air-cooled engine—U. S. Army Ordnance looks to Lycoming’s precision production.
Rumbling over rugged terrain . . . crushing enemy obstacles . . . surviving heavy fire—our “G.I.” tanks must have powerful, dependable engines to stay “alive” in combat. That’s why the Army Ordnance Corps relies on Lycoming to turn out air-cooled “tickers” for new-type tanks now in production.
Maybe you need a complete engine, or a single precision part. Maybe you have “only an idea” in the rough or blueprint stage that needs development. Or a metal product that needs precise and speedy fabrication. In any case-look to Lycoming! Lycoming has a long-tested reputation for meeting the most exacting and diverse metal-working requirements, both industrial and military. Whatever your problem—look to Lycoming!
Lycoming’s wealth of creative engineering ability,its 2-1/2 million square feet of floor space, its 6,000-plus machine tools stand ready to serve your needs.
This is the first in a great series of ads for New Departure ball bearings, none of which have anything to do with ball bearings.
Letter-Matic 1960?
NEW DEPARTURES OF TOMORROW
Think of dashing through your correspondence with this imaginary scribe! It converts your voice into electronic impulses which type, micro-record, fold, insert, seal, address and stamp letters almost as fast as you can dictate!
It’s just a notion now! But when some foresighted engineer works it out, you can bet New Departure will be called in to design the right ball bearings to keep these intricate parts working smoothly. New Departure works with engineers right from the planning stage to develop the exact bearing for even the newest departure in design.
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT
NEW DEPARTURE BALL BEARINGS
NOTHING ROLLS LIKE A BALL
This just seems really sadistic to me. Why would you want this picture?
Trapped Rat Shoots Self and Photographs the Fatal Event
TRAPPED in an ingenious contrivance built by George W. Fenner, Syracuse photographer, a hungry rat shot himself and left a picture of the event in a camera trained upon the device.
A piece of bait was suspended from a wire at one end of the trap. Nibbling eagerly at the bait, the rat released a catch which dropped a spring-operated hammer, tripping the trigger of a revolver mounted at the opposite end of the trap.
The shot not only killed the rat but also cut a piece of string connected with still another spring. The latter set off a flashlight, supplying the illumination necessary to take the picture. In addition to the camera and lethal apparatus, a watch hung near the gun recorded the time of shooting.