Yes, that is Steve Jobs on a motorcycle.

Also be sure to check out the other great computer article from this issue: “The Chip”

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HIGH TECH, HIGH RISK, AND HIGH LIFE IN Silicon Valley

By MOIRA JOHNSTON

Photographs by CHARLES O’REAR

SILICON VALLEY appears on no map, but this former California prune patch, an hour’s drive south of San Francisco, is the heartland of an electronics revolution that may prove as far-reaching as the industrial revolution of the 19th century.

It is a place where fast fortunes are made, corporate head-hunting is profitable sport, and seven-day workweeks send cutting-edge technology tumbling over itself in its competitive rush to the marketplace.

Not surprisingly, flying—fast, challenging, and risky—is a sport that appeals powerfully to Silicon Valley men such as Bob Noyce, who snatches every chance to fly his twin-engine Turbo Commander to Aspen to ski, to his Intel plant in Phoenix, or just to wheel in the sky around Silicon Valley. Read the rest of this entry »

When was the last time you saw a soft drink ad with alcohol in it?

Sprite with vodka speaks for itself.

Sprite. The soft drink with a message: tingling tartness.
Switched on. Exuberant. Noisy.
Not sweet.
Not anything you’ve heard before.
Or tasted.
Get a carton of Sprite and hear how it turns vodka on.
Then taste!

If a soft drink answers don’t hang up.
Sprite has something to say!

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Meet Mr. Typewriter

He’s also known as Martin K. Tytell. the man who can provide you with a machine in any one of 147 languages.

AT least once a month, New York postal authorities get a letter addressed to Mr. Typewriter, New York. But they stopped consulting their directories long ago—the letters now go automatically to Martin K. Tytell. As sole owner of the Tytell Typewriter Company, he rents, buys and sells typewriters but his specialty is making a typewriter do what its manufacturers never thought it could do.
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Listeners Applaud Program

BY PRESSING an electric switch, radio listeners may express approval of a current radio program. Holding down a small switch attached to the base of a small lamp placed near the radio, the increased current drain is shown at the local power plant or substation.

Now being used in France, the idea was first tried out by an American power company working with an eastern broadcasting chain.

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Helicopters for Everybody

The Hoppicopter is evolving into a comfortably single-seat helicopter that will supply you with cheap air transportation.

By Frank Tinsley

BACK in the 30’s, a Seattle aeronautical engineer named Horace T. Pentecost became convinced that he could design a set of personal wings. As an engineer and student of aviation history, Pentecost was well aware of the shortcomings of man-made flapping wings, so he gave the problem an entirely different solution. In place of rosy pinions, he substituted the whirling blades of the modern helicopter. His first machine, designed for army paratroopers, was intended to supplant the clumsy and uncontrollable parachute. Read the rest of this entry »

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PIN-UP CAR PARADE

ALL GOOD THINGS must come to an end Mechanix Illustrated, with this final fanfare of eight—you count ‘em, eight!—Pin-Up Cars, winds up a series which commenced in May 1951. Owners of 79 beautifully restored old-timers have won Mi’s $25 award, the vintage of their cars ranging from an 1899 LeRoy to a 1939 Morgan three-wheeler, their quality of design and workmanship from fine to superb. Hail—and farewell! Read the rest of this entry »

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KILLER IN DISGUISE

It’s called static electricity and it can give you a big charge—one that can kill.

By Robert Hertzberg

THE PREMATURE baby had been hustled off to an incubator. The obstetrician who had brought it into the world turned his attention to the mother, still groggy from a combination of labor and anesthetic.

“Everything looks normal,” he remarked to a nurse.

Suddenly the quiet of the hospital delivery room was shattered by an explosion from the operating table. The doctor was knocked unconscious and the mother died an hour later. Read the rest of this entry »

Presented without comment.

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“Its not how long you make it…
“It’s how you make it long!”
We make our long cigarette with an extra measure of that famous good taste that has made Winston America’s largest-selling cigarette! Buy a pack today.

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IT’S NEW

ORBITING at fixed 22,000-mile altitude, four manned space stations like this one may ultimately link all of the world’s major cities with live television and microwave radio communications, according to RCA engineers.

DARKNESS is no obstacle with army’s new infrared binoculars. They enable men to work, drive oyer roughest terrain in total darkness.
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Raising a Switchboard One Floor without Stopping the Telephone Service

The novel expedient of raising a main switchboard from the first to the second floor of the telephone exchange at West Palm Beach, Florida, was accomplished recently without at all interfering with the telephone service. The telephone company had added a floor to the building and then decided to get the switchboard up on it in such a way that the change would not embarrass the subscribers.
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How the Computer gets the answer

Photographed by HENRY GROSKINSKY
Text by ROBERT CAMPBELL

Step by step, an easy exercise reveals the workings of man’s most complex machine Two plus One—not exactly a problem to set the mind racing or to blow a computer’s fuse. Yet it is enough to send electric pulses flying through the computer’s intricate web of wires. Although we are barely in the third decade of the computer age, computers already touch the life of everyone in the U.S. Each year—each day—our involvement with these machines rises toward unimaginable levels. Read the rest of this entry »

Just close your office door open the EXECU-CHAIR

NEW EXECU-CHAIR IS DIFFERENT This is the first chair designed exclusively for the office. Closed… it looks like a regular office chair… blending perfectly with any decor. It is a comfortable chair to sit on. Yet it flips open in just a second… almost effortless into full-length 76″ long bed with a pillow rest for the head.
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