HOW TO SELECT A MATE (Jan, 1965)
Alas, none of the attributes included proficiency in L33t5p34k, a hot avatar or a snarky blog. How’s a modern boy to choose?
HOW TO SELECT A MATE
You may think you know why you like certain womenâ€”but you’ll be surprised at what psychologists say about your real motives
By Norman Carlisle
WHY did you marry your wife? If you’re not married, why will you marry? Chances are that whichever of these questions fits your marital state, the answers you give will be wrong. Psychologists probing the reasons why people pick the mates they do emerge with the conclusion that men really don’t know why, for better or worse, they abandon bachelorhood.
Love and sexual attractionâ€”the reasons usually givenâ€”are not, to psychologists anyway, reason enough. What are the real subconscious drives that propel one person into the arms of another?
Dr. R. F. Winch, of Northwestern University, has worked out the theory that you really marry on the basis of psychological need.
“In mate selection,” he claims, “each individual seeks within his or her field of eligibles for that person who gives the greatest promise of providing him or her with maximum need gratification.”
INVESTIGATE ACCIDENTS (Jun, 1959)
It seems like once you get past the girl falling out the window and all, this ad is really for Insurance Adjuster school, which sounds a lot less glamourous than the C.S.I like image portrayed in the picture.
Train quickly in your own home for repeat income in the exciting, secure Claim Investigation and Claim Adjusting field. Our students and graduates are already earning $4, $5, $6 an hour extra SPARE TIME â€” and up to $10,000 a year Full Time. You need NO prior experience or higher education. Your age does NOT matter.
MARVEL Mystery Oil (Feb, 1952)
I’m not really sure what they’re trying to say in this ad… I think it’s either: “Marvel Oil will blow up your car”, or “Marvel oil is made of atomic bombs”.
MARVEL Mystery Oil
More than 30 years of scientific research have gone into Marvel Mystery Oil, to meet the lubrication demands of today’s high – compression engines. Use in crankcase, gas tank, or top cylinder oiler… the ideal cure for hydraulic valve trouble.
See your dealer or write: EMEROL MANUFACTURING CO., INC.,
Depl 234, 242 West 69th St., New York 23. New York
BE ENGINE WISE…MARVELIZE NOW!
Midget Jeep (Sep, 1949)
I love the name “Devil Junk” that he gave his jeep, though it does make it sound like the kid might have a heroin problem.
The midget jeep at the left was built by Valentin Labata. of Leyte. Philippine Islands. He starts his letter by asking, “I wonder if Filipinos are qualified to enter your Workbench Award contest?” They sure are, Val. We base our awards on ability, not nationality. He goes on to say. “A 3-hp. Wisconsin engine drives one rear wheel through a belt, giving 25 m.p.h, top speed and 75 to 80 miles per gallon. The brake works through the other rear wheel. I received help from my father, who donated the engine and the wheels, and two relatives. That’s me in the middle. The other two boys are the helpful relatives.”
Bullet Proof Vest (May, 1962)
Of course the picture implies that someone is aiming at your head. And expecting a bullet proof vest to protect you from a headshot is a little like thinking that wearing a condom will protect you from a dirty needle.
NEXT TIME somebody tries to make a target out of your torso, just chuckle quietly and casually invite the cad to “Fire at will” … IF you’re wearing an L. Barratt bulletproof vest These $90 lead rejectors will stuff off a Browning automatic barrage at ten feet.
FRONTING on a quiet street in London’s fashionable St. James’s quarter is a little haberdashery that specializes in making bulletproof vests for VIPs. Leonard Barratt, proprietor and vest designer, makes his 13%-pound waistcoats by sewing high-tensile steel bars into a garment of heavy linen canvas. He seldom sees his customers, who prefer to remain anonymous. He deals with intermediaries who come ’round with Mr. Big’s measurements.
THE ROLE OF THE COMPUTER (Sep, 1952)
This is the third in a series of 5 articles I’ve scanned from an amazing 1952 issue of Scientific American about Automatic Control. Discussing automatic machine tools, feedback loops, and the role of computers in manufacturing and information theory, these are really astounding articles considering the time in which they were written.
THE ROLE OF THE COMPUTER
The multifarious control loops of a fully automatic factory must be gathered into one big loop. This can best be done by means of a digital computing machine
by Louis N. Ridenour
IF THE thermostat is a prime elementary example of the principle of automatic control, the computer is its most sophisticated expression. The thermostat and other simple control mechanisms, such as the automatic pilot and engine-governor, are specialized devices limited to a single function. An automatic pilot can control an airplane but would be helpless if faced with the problem of driving a car. Obviously for fully automatic control we must have mechanisms that simulate the generalized abilities of a human being, who can operate the damper on a furnace, drive a car or fly a plane, set a rheostat to control a voltage, work the throttle of an engine, and do many other things besides. The modern computer is the first machine to approach such general abilities.
Computer is really an inadequate name for these machines. They are called computers simply because computation is the only significant job that has so far been given to them. The name has somewhat obscured the fact that they are capable of much greater generality. When these machines are applied to automatic control, they will permit a vast extension of the control artâ€” an extension from the use of rather simple specialized control mechanisms, which merely assist a human operator in doing a complicated task, to over-all controllers which will supervise a whole job. They will be able to do so more rapidly, more reliably, more cheaply and with just as much ingenuity as a human operator.
Build Your Own Street Legal Kart (May, 1962)
Well, it was apparently street legal in 1962 at least.
In case you had any concerns about reliability; read about these guys driving this kart around the world.
MI’s HIGHWAY KART
You don’t need a trailer or a station wagon to haul this kart to a track you can drive it there on public roads!
By R. J. Capotosto
DRIVING a kart is a real thrill. Seated on a low-slung frame only inches from the ground, you feel as if you’re doing 80 mph when you’re doing 20. Yet it’s surprisingly safe. The low center of gravity and a width two-thirds the length make it almost impossible to flip a kart in a tight turn. Just about everyone who tries a kart gets the urge to own oneâ€”and if you’ve got that urge, you get a bonus in building the MI Highway Kart.
Since karts are generally driven on special tracks, it is not necessary to register them. However, transporting a kart is often a problem. It can be hauled in a station wagonâ€”if you own a wagonâ€”or it can be towed on a trailer. Either way, the lugging can be quite a nuisance. With this in mind, our model was designed so that registration could be obtained, making it possible to drive the kart to its destination on public roads.
“REPORT FROM ROTTERDAM” (Apr, 1944)
I think this is the only time i have ever seen the word rape used in an advertisement.
“REPORT FROM ROTTERDAM”
Secret underground broadcasters still send out news of what the brave Dutch are doing to upset the Nazi “new Disorder”. Radio furnishes the ONE link between conquered countries and the outside world. In war, as in peace, The Radio Shack continues to play its part in the field of communications . . . now supplying vital equipment to help hasten the day of victory, and revenge for the rape of Rotterdam.
BUY WAR BONDS and STAMPS
THE RADIO SHACK
167 Washington St.
Boston, Mass., U.S.A.
Electric Preacher (Aug, 1949)
Wow, that’s pretty cool. I wonder why don’t they do that in the mega-chruches. Can’t you just imagine Jerry Fallwell shooting lightning from his finger tips? He’d look like a pudgy version of the Emporer from Star Wars… Oh. Mabe that’s why they don’t.
Fingertip Sermon is given by George E. Speake at a Christian Endeavor convention. One million volts arch from his body through electrodes on his fingertips. Sparks really fly when he’s on the pulpit!