Paper Matches Made in the Shape of Advertiser’s Product (May, 1931)
Paper Matches Made in the Shape of Advertiser’s Product
A LARGE American match manufacturer has recently advanced an idea which will greatly increase the advertising value of its product. These small books of paper matches which are commonly given away when you purchase your smokes are the basis of the idea.
Instead of the ordinary paper lucifers, the matches are shaped like the article which they advertise. The stunt has its limits, however, as bass drums and pretzels will be hard to imitate with match sticks.