Planning high-speed business (May, 1929)

Planning high-speed business

An Advertisement of the American Telephone and Telegraph Company

More than 95% of the telephone calls from one town to another in the Bell System are now on a high-speed basis. This holds whether the call is from New Orleans to Boston or from New York to Oyster Bay.

Even if it is a long call, the operator in many cases now asks you to hold the telephone while the call is put through.

Calls from one town to another used to be handled by one operator taking your order and giving it to another group of operators to put through. You now give your call direct to the operators who put it through — and put it through fast

while you are on the line. The average time for handling all toll and long distance calls in the Bell System was further materially reduced in 1928.

A high-speed service to all parts of the country—calls from one town to another as swift, clear and easy as local calls—that is the aim of the Bell System.

This is one of the many improvements in methods and appliances which are constantly being introduced to give high-speed telephone service.

Better and better telephone service at the lowest cost is ever the goal of the Bell System.

“The Telephone Books are the Directory.of the Nation”

  1. Stannous says: December 28, 20072:23 am

    This issue’s great cover was by illustrator Herb Paus, one of the US’ most prolific commercial artists in the early 20th century. There are a couple of pages of his magazine and advertising art here:

    Click on the palette to see more artists’ work.

  2. nlpnt says: December 30, 20077:23 pm

    FairPoint wants to buy Verizon’s landlines up here (VT, NH, ME); many rural areas still only get dialup Internet access but one of FP’s promises is high speed… I can only wonder if the “high speed” they promise is “Ma Bell’s 1929 definition of high speed”

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