<< Previous
1 of 2
<< Previous
1 of 2


The New York World’s Fair ended its second week feeling pretty well satisfied with itself. Attendance of almost 2,500,-000, including 500,000 free admissions, was up to expectations. The head of the San Francisco Fair came and was impressed. A discordant note, however, came from Chicago where the Daily News suggested that Grover Whalen be turned into a national park when the Fair was over.

Undoubted hit of the Fair were the girls who guided visitors around the Fair for small fees. Pretty (see front cover), pleasant and encyclopedic, the girl guides are much in demand. Ever polite and informative, they have had to fend off some strange questions. Some samples: “Where is the periscope?” “When does the helicline take off?” “When do they feed the lagoons?”

Girl and boy guides line UP every morning in full uniform for a 10-min. drill. There are 20 girls and (60 hoys. First on the left is Barbara Wall, the girl on the cover.

Non-guided visitors always interrupt Barbara Wall’s tours to ask questions. Even though these answers are given gratis, guides must answer politely and completely.

Customers are mostly elderly ladies and schoolteachers, a good many tell Barbara that they have been to the San Francisco Fair. New York’s impresses them more.

Demonstrations are given on private tours. Above: The new small-sized Crosley car is tested. Below: day’s end. Barbara walks about 15 miles during a working day.

  1. Charlene says: April 2, 20108:47 am

    Nobody in 2010 except us costume wonks will recognize that Mrs. “I’m thrifty” is wearing clothing that’s two years out of date. Talk about subliminal suggestion!

  2. Toronto says: April 3, 20106:20 pm

    Yet she buys 75 or 100w “Mazdas” instead of 60 watt bulbs.

    (Of course, if she’d bought Toyota bulbs instead, she’d have had problems turning them off….)

  3. Mike says: April 3, 20107:50 pm

    PRETTY GIRLS ARE BIG HIT AT NEW YORK WORLD’S FAIR, and ugly girls are a hit at the county fair!

  4. JMyint says: April 3, 20108:25 pm

    Pretty girls were a big hit at Dali’s Dream of Venus exhibition at the 1939 World’s Fair

  5. Firebrand38 says: April 3, 20109:20 pm

    JMyint: Thanks I’d never heard of or seen that until now.…

  6. Arglebarglefarglegleep says: August 6, 20108:29 pm

    Re #1; Might have been an old advertising campaign rather than a subliminal. They did run adverts for years on occasion.

  7. ratkartz says: January 2, 20116:05 pm

    I wonder if the Toronto comment on Mazda bulbs was aware of the link to Zoroastrianism in which the deity Ahura Mazda was characterized by goodness and light.

  8. Toronto says: January 2, 20118:19 pm

    ratkartz: Yes. And the same deity lends his name to the Japanese car company.

    The roots of the name imply that the title might have been the ancient equivalent for “Mother of all ….”.

    “Mazda” was a trademark of GE that was used to describe a standard (screw socket specs, tungsten filament, etc) that they licensed to their competitors who wanted to be, well, standard. It would have been fairly difficult to fight Edison in the arena of lighting in North America, after all.

    PS: I think my first Mazda and Toyota cars were both Rat Carts at some time or another before I owned them.

Submit comment

You must be logged in to post a comment.