Schlitz… The Beer that made Milwaukee Famous! (Jun, 1949)

“I was curious…

I tasted it…

Now I know why Schlitz is… The Beer that made Milwaukee Famous!”


  1. Nomen Nescio says: December 27, 20119:22 am

    just like having sex in a canoe.

  2. JMyint says: December 27, 201110:32 am

    Schlitz is 5% alcohol by volume which puts it right about average for beers world wide. Many Australian beers are less than 4% and some are less than 3%.

    The myth that American beers have less alcohol than foreign beers (when they have the same or usually more) comes from the US military. Prior to the 1980s military service clubs overseas were only allowed to serve beers with 3.2% or less of alcohol by volume. Another problem is that beer doesn’t transport all that well and American beers would be ‘stale’ by the time they reached there overseas.

    Lastly I have had a few beers over 15% and they taste like listerine.

  3. Charlene says: December 27, 201111:15 am

    That guy on the left in the third panel looks like he’s been drinking Listerine. Either that or he’s a robot.

  4. Toronto says: December 27, 201111:23 am

    It’s more complex than that, JM. In part of the US, they measure alcohol by weight, instead of by volume. It’s a sliding scale, but at beer levels, 4% abw is roughly 5% abv, the more common measure. This makes some American beers seem (by their label) to be weaker than they are.

    As well, some of the flat states have odd laws about selling beer – like you can only sell 3.2% at places with “adult entertainment” or in ball parks, etc.

    Not that 3.2% is bad – I occasionally make a nice alcoholic ginger beer at about 3% that’s very refreshing on a hot day.

    But the real question is – did that guy just balcony-hop next door for a Schlitz?

  5. Tim says: December 27, 201112:13 pm

    Judging by the way he’s gazing at the other guy in the last panel (and the girl appears to have gone home), it wasn’t beer he was curious about…

  6. Nomen Nescio says: December 27, 20112:07 pm

    myself, i’ve always understood the “sex in a canoe” joke (which i could swear i didn’t link to youtube, by the way; some ninja editing there?) to refer to the beverage’s taste, not its alcohol content.

    Guinness isn’t all that very alcoholic, yet it is by taste very far from any canoe indeed. mass-produced american big-label lagers, however…

  7. Hirudinea says: December 27, 20113:29 pm

    @ Tim – “Buddy a few more of these beers and I’m going to try what made Greece famous!”

  8. TomLR says: December 27, 20116:12 pm

    “It was the beer that made Mill Famey walk us.”

  9. Sean says: December 28, 20117:36 am

    American Guinness is pretty darn close to small boat copulation and the pure quill back in Ireland and England isn’t much better. It has all of the downsides of a stout and few of the qualities that make a good one.

    When the wife and I went to the UK a few months ago, the biggest disappointment was the beer. I guess I’m spoiled, having hit my 20’s just as the craft brew phenomenon really went mainstream, but I’m used to being able to go into a decent restaurant and find at least 7 or 8 beers on the menu. And lagers, IPA’s, stouts, etc. too, not just 4 or 5 flat ales and maybe Guinness if you’re lucky. When it comes to sheer variety of beers, there’s no country to beat the US.

    Living in PA, you’re at least guaranteed to find, even in the diviest of bars, a bottle of Yuengling which is a couple steps above the usual Bud/Coors/Miller.

  10. Gert says: January 1, 201210:23 am

    When it comes to sheer variety of beers, there’s no country to beat Belgium !

  11. Sean says: January 2, 20126:48 pm

    “Beer in Belgium varies from pale lager to lambic beer and Flemish red. There are approximately 178 breweries in the country,[2] ranging from international giants to microbreweries.[3]”

    Beer in the United States is manufactured by more than 1,700 breweries,[1] which range in size from industry giants to brew pubs and microbreweries.

    Now, I’ll admit that Belgium has about 3x the breweries per capita, but the sheer number of American breweries and the larger cultural pool that it draws on creates a far larger selection of beers.

  12. whoozle whaazle says: January 3, 201210:02 am

    Guy on the left side in the third pannel :

    Got lazy eye ? Got two cameras ? No problem !

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