SCIENTIFIC TOY AIDS ADVERTISING STUNT (Jul, 1931)

SCIENTIFIC TOY AIDS ADVERTISING STUNT

A plaything of high school science classes, the “Newton color disk,” inspired a Beaumont, Texas, man to invent a new advertising device. Thousands of color combinations appear and vanish on a whirling, motor-driven disk, across which moves an endless belt spotted with colors. At intervals an advertisement, a package of cigarettes, a picture of a girl, or words appears in a hole at the disk’s center.

2 comments
  1. jayessell says: June 1, 200812:00 pm

    Benham’s top.

    I painted half of the takeup reel of my reel to reel recorder
    black and when rewinding I did perceive a royal blue.

    Nice animation:
    http://www.michaelbach….

  2. Slim says: June 2, 20089:33 am

    Many years ago there was one of these in Disneyland. You could vary the speed and see the colors.

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