Sky Projector Uses Clouds as Night Advertising Medium (Aug, 1931)
Sky Projector Uses Clouds as Night Advertising Medium
“IT’S a dark and stormy night,” said John Doe to his wife after supper. “Let’s stay home and read the ads in the latest magazines.”
“I haven’t had a breath of air all day,” countered Mrs. Doe. “Why not put some gas in the costly motor and take a nice long drive? If we put the top down we can read the ads on the clouds, for clouds, my dear, have a silver lining at night as well as day.”
This conversation is purely imaginary, but is not so far-fetched as it seems, for advertisers may now display their persuasive arguments on the clouds by means of the new sky projector recently invented by Harry Orendell-Mathews and Helmar George.
This projector is recognized as the most powerful source of light, having a beam candlepower of four hundred million. At night it can project advertising on the clouds in color and motion at a distance of several miles.