Yet another one of those weird ads teaching Americans to be good little consumers.
“My eyes are my trademark!”
When you see Eddie Cantor’s famous banjo eyes, you look for comedy, humor, a touch of pathos—a real virtuoso performance.
And when you see a familiar brand name as you shop, you expect an equally outstanding performance — or you don’t buy the product again.
That’s one big advantage about living in a land where you enjoy free choice among many fine products, each identified by its own brand name.
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Just ask the guy who does the work…
Niagara Falls Machinist says:
“I’m right there! I see how much research, skill and plain hard work goes into today’s top products…
I’m always satisfied most with a BRAND that’s made a NAME for itself!”
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Another lesson in how to be a consumer. Oh, and remember “Man, you’re the boss.”!
SURE THEY’RE GOOD!
..you set
the standards
yourself
Products with brand names that you call for again and again are literally just what you order, because you yourself are constantly dictating their quality standards.
Your approval is the measuring stick that manufacturers go by. You decree how a seam will be sewn, an edge ground, a design balanced. You say if a flavor will be sharpened, a fragrance tempered, an angle softened, a color heightened. Products stand or fall on your acceptance … so their makers keep quality up, UP to the point that keeps you buying.
Man, you’re the boss. And lady, you couldn’t be closer to quality control if you sat in the manufacturers’ collective lap.
Guide to good buying: the ads in this magazine.
BRAND NAMES FOUNDATION INCORPORATED
A NON-PROFIT EDUCATIONAL FOUNDATION
37 WEST 57 STREET, NEW YORK 19, N. Y.
WANT QUALITY? PATRONIZE THE DEALER WHO PROVIDES YOUR FAVORITE BRANDS
Another ad nestled in among a page of ads in the back of Popular Mechanics, advertising the benefits of advertising.
America is a Better America - thanks to Advertising!
Related:
American citizens are better informed - thanks to Advertising!
Meta-Branding
This is amazing, it is basically an ad teaching people how to be proper consumers. I’ve seen generic ads for the milk industry as well as steel, plastic, paper, etc, but the idea of branding and promoting the idea of name brands takes a special kind of dollar fueled dementia.
Incedentially there was an organization at http://www.bnef.com called the Brand Names Educational Foundation but the site is dead. You can still see it at Google’s cache though.
If it weren’t for brand names you’d have to be an engineer to know which TV set to buy
The most complicated piece of equipment in the American home is a television set.
Yet you’re not afraid to go out and buy one without even “looking under the hood”
What makes you so sure of yourself? In fact–how can you buy so many things you know so little about, without worrying?
Isn’t it because you’ve learned the secret of safe and sound buying?
A good brand is your best guarantee. No matter what kind of a product you’re buying, you know you’re right when you buy a good brand. You know the manufacturer will stand behind it because his reputation is at stake. You can depend on a good brand.
The more good brands you know, the fewer buying mistakes you’ll make. Get acquainted with the good brands in these pages and get more value for your shopping money.
BRAND NAMES FOUNDATION
Incorporated
A Non-Profit Educational Foundation
37 West 57th Street, New York 19, New York
A GOOD BRAND IS YOUR BEST GUARANTEE
