*this week and every week the best bandwagon is the brandwagon it’s Brand Names Week
Day in and day out, you get top value when you buy the manufacturer’s brands you see advertised in this magazine. Why? Because brand name makers stake their entire reputations on giving you satisfaction. Because they take the lead in coming up with new product ideas to make your living constantly easier and better.
The Armstrongs see the country…
Like he always promised, Dad has bundled the family into the car to show them this great big country. There’s lots to see—and they’ve seen lots. Historic places, mountains, deserts—new things— strange things—and wonderful! Seems like they’re full up to here from looking.
BY APPOINTMENT TO THE AMERICAN PUBLIC
In some countries products are endorsed by the Crown, and bear the arms of the royal family. That gives them prestige which stimulates sales.
But in democratic America our products are endorsed solely by the approval of the American people, and are identified by brand names and trademarks that have won esteem the hard way.
Here a product must stand on its own feet and fight to survive in the intense rivalry of the market place.
Advertisements about advertising. You don’t get more meta than that.
And what is up with the indentation and type justification in this ad? Can any one discern a rationale?
Honestly now – would you prefer a shrinking violet?
The advertisers in this magazine all claim their products are “tops.” They are full of pride in their brand names.
Every so often you meet someone who objects to what he calls the “boastfulness” of advertising, but most of us Americans like it.
We like it because we know that deep pride in things well made goes way back into the factories and is reflected in the fine products we have to choose from when we go to buy the things we use in our homes or on our persons.
“My eyes are my trademark!”
When you see Eddie Cantor’s famous banjo eyes, you look for comedy, humor, a touch of pathosâ€”a real virtuoso performance.
And when you see a familiar brand name as you shop, you expect an equally outstanding performance â€” or you don’t buy the product again.
That’s one big advantage about living in a land where you enjoy free choice among many fine products, each identified by its own brand name.
SURE THEY’RE GOOD!
Products with brand names that you call for again and again are literally just what you order, because you yourself are constantly dictating their quality standards.
Your approval is the measuring stick that manufacturers go by. You decree how a seam will be sewn, an edge ground, a design balanced. You say if a flavor will be sharpened, a fragrance tempered, an angle softened, a color heightened. Products stand or fall on your acceptance … so their makers keep quality up, UP to the point that keeps you buying.
Man, you’re the boss. And lady, you couldn’t be closer to quality control if you sat in the manufacturers’ collective lap.
Guide to good buying: the ads in this magazine.
BRAND NAMES FOUNDATION INCORPORATED
A NON-PROFIT EDUCATIONAL FOUNDATION
37 WEST 57 STREET, NEW YORK 19, N. Y.
WANT QUALITY? PATRONIZE THE DEALER WHO PROVIDES YOUR FAVORITE BRANDS
Another ad nestled in among a page of ads in the back of Popular Mechanics, advertising the benefits of advertising.
America is a Better America – thanks to Advertising!
This is amazing, it is basically an ad teaching people how to be proper consumers. I’ve seen generic ads for the milk industry as well as steel, plastic, paper, etc, but the idea of branding and promoting the idea of name brands takes a special kind of dollar fueled dementia.
If it weren’t for brand names you’d have to be an engineer to know which TV set to buy
The most complicated piece of equipment in the American home is a television set.
Yet you’re not afraid to go out and buy one without even “looking under the hood”
What makes you so sure of yourself? In fact–how can you buy so many things you know so little about, without worrying?
Isn’t it because you’ve learned the secret of safe and sound buying?
A good brand is your best guarantee. No matter what kind of a product you’re buying, you know you’re right when you buy a good brand. You know the manufacturer will stand behind it because his reputation is at stake. You can depend on a good brand.
The more good brands you know, the fewer buying mistakes you’ll make. Get acquainted with the good brands in these pages and get more value for your shopping money.
BRAND NAMES FOUNDATION
A Non-Profit Educational Foundation
37 West 57th Street, New York 19, New York
A GOOD BRAND IS YOUR BEST GUARANTEE