BIG FIRMS WILL PUT YOU IN BUSINESS

Opportunities are unlimited for those willing to take the plunge.

By Lester David

WHEN young Louis Potomac said goodbye to the Navy in 1945 and headed for his native California, he and his wife set up housekeeping in a reconverted chicken coop. That’s how short of folding money was ex-sailor Potomac. But within a short time, he latched onto an idea which ultimately provided him with two big homes, two big Cadillacs and one great, big bank balance.

Let a Franchise Put Money in Your Pocket

If you’re an inventor with a product to sell, or a man who wants his own business, franchising could be your way to wealth.

BY JAMES JOSEPH

WHETHER you’re an inventor who has brainstormed a marketable product, or a fellow yearning to plunge into a business of your own, experts nowadays are apt to prescribe the same means of success: franchising.

Franchising your brainstormed product or service and you lease its use—and marketing —to dozens, even hundreds, of in-business-for-themselves franchisees, dealers who pay you a use fee or royalty, or both, for the privilege of cashing in on your success-laden idea. (Franchise fees range from $10 to $100,000, with the average from $6000 to $10,000; royalties run from 1% to 10% of gross sales.)