MASTER OF MOCKUP
BY Don Romero
Impossible? The man does it immediately and perfectly.
THEODORE ENGBERT modestly calls himself a cabinet maker. Actually he is an “Aladdin’s Lamp” for clients who require the impossible almost immediately. Short of a Brooklyn Bridge or a Holland Tunnel, Engbert can build anything—and produce it with the speed of a genie. And if he can’t build the actual object, he can so realistically duplicate it in wood that for all visual purposes his “mock-up” will be indistinguishable from the real thing.
Designs for Better Living
Pity the industrial designer. He must be one dream in front of his competitor, but if he dreams too far ahead, the customers stay away in droves
By John R. Kinsey
LOOK around your home.
Study the appearance of your radio, refrigerator, bathroom scale or even that tube of toothpaste in the medicine cabinet.
Maybe they look O.K. to you, but not to an army of engineers, research experts, artists, sculptors, draftsmen and model makers who are busy right now figuring out ways to make those productsâ€”and thousands of other thingsâ€” look better, work better and sell better.