Let’s see, it’s 1932, what possible reason could there be for simple, inexpensive dishes to be so popular?

Heinz Ketchup Gives plain cooking chef’s touch

TRY a dash of Heinz Tomato Ketchup on one of those simple, inexpensive dishes so popular right now! You’ll be amazed at the delicious difference it makes —the chef-like touch of extra goodness it always gives. Rich with spicy flavor, color and savor, this famous sauce makes plain foods taste like more! Read the rest of this entry »

So now we know that Crackle was the oldest of the Krispie children, Snap and Pop had yet to be born in 1930.

It sings a song of crispness!

YOU CAN’T imagine a more tempting cereal! So crisp it actually crackles when you pour on milk or cream.

And how good these nourishing rice bubbles do taste. Crisp with toasted goodness, rich with flavor. Children welcome milk when it comes with Rice Krispies.

Serve this crunchy cereal for your own midday meal. With sliced fruits or honey. Delicious for breakfast, lunch or dinner. And the kiddies’ supper — so easy to digest.

Good to munch right out of the package. Sprinkle into soups. Try in candies, macaroons, in place of nutmeats.

Order Rice Krispies at cafeterias, on dining-cars. At all grocers. In the red-and-green package. Made by Kellogg in Battle Creek.

Kellogg’s Rice Krispies

It’s New! It’s Devilish!

It’s SPAM, but it spreads! So full of flavor one 3-oz. can will do all this:

A fresh idea in meat from Hormel

Fruit Ripened by Ethylene Gas

PERISHABLE fruits and vegetables shipped to the cities in an unripened condition may be treated by ethylene gas and ripened in 24 hours.

The artificially-ripened fruit has a natural taste, while the gas is said to have no harmful effects on the eater.

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Food Fakers Caught by Simple Kitchen Tests

LOW prices for commodities stimulate the business of the food faker, permitting him to sell his adulterated and “doctored” foodstuffs at prices lower than the lowest that can possibly be asked for pure articles.

However clever the faker may be, science can catch him and his spurious concoctions by very simple means; means so simple indeed that every householder may take advantage of them to protect the health and well-being of his family.
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Turkey Crossed With Chicken to Get Tasty Meat Fowl

WHAT would you call the strange fowl in the photo at the right—a turken or a chickey? Either would be correct, for The thing is a cross between a turkey and a chicken.

With a view toward providing a new bird for table use, the Rev. Castor Ordonez, head of the department of biology at De Paul University, Chicago, bred a white Austrian Turkey with a Rhode Island Red hen and the turken—or chickey —was what happened.

The meat of the hybrid fowl is tastier than that of either of its parents and it yields two to three times as much edible flesh as a chicken. Father Ordonez is attempting to perpetuate the species.

“But Elmer, I didn’t say it would make you live to 90!” said Elsie, the Borden Cow.

“I don’t need anything to help ME live to 90,” bellowed Elmer the bull. “I HAVE DECIDED THAT I’M GOING TO LIVE TO 105 WITHOUT ANY HELP!”

“Well, if you’re planning to live that long,” laughed Elsie, “there’s more reason than ever for you to drink Borden’s Buttermilk every day.”
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Now you get a frosty first course in a new Morton 3-Course Dinner

Brand-new Morton 3-Course Chicken-N Dumplings

What a great, cool way to start the meal! A frosty fruit salad with bite-size marsh-mallows. So easy to thaw and serve. Read the rest of this entry »

It’s not too often you see a phrase like “meat-and-gravy man” repeated more than once in an ad.

THE MODERN RICE

One change any meat-and-gravy man will like!

Any woman can cook it fluffy every time

In your heart you know it. You married a meat-and-gravy man who likes substantial meals and plain cooking. (And your children take after him.) So tonight you’re going to serve up some savory pot roast, plump pork chops, or a steak (if it’s the day after payday) and go heavy on the gravy.
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ARE HENS’ EGGS WORTH EATING?

By RENE BACHE

IN order to answer this question in a way that will be useful to the American housewife, the Government Office of Home Economics has devoted to it an exhaustive study.

It has reached the conclusion that the most important usefulness of eggs in the diet is as a substitute for meat. Beef and eggs are much alike in composition. But eggs, even at a rather high price per dozen, are cheaper than meat and equally satisfying.
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All from American Can Company cans…

FRUITS that need 110 fixing, no fussing. They’re the finest fruits ever . . . because American Can experts work constantly with growers to help them improve their crops and harvest methods.

CRANBERRY SAUCE AND NUTS that are the flavor of this pretty coffee cake. Two more ways that Canco cans add variety to your breakfast.

Cranberry-Nut Coffee Cake Mix 1-1/4 cups biscuit mix, 2 tbsps. sugar and 1/2 tsp. cinnamon; stir in 1/3 cup milk. Roll into 9-in. square on floured board; brush with melted butter. Spread with 1/2 cup drained, canned cranberry sauce and 1/2 cup canned, chopped almonds. Roll, jelly-roll style; seal edges; form into coil. Place on greased baking sheet. Bake in hot oven (400° F.) 20 minutes, or until brown. Frost with sugar glaze; garnish with cranberries and almonds. 6-8 servings. Read the rest of this entry »

Blossom out with Crispness

“Chirping robins, bursting buds -
Goodbye breakfasts that are duds!
Serve Rice Krispies – dish sublime.
Put your world in merry chime!”

they’re like a dish from some never-never land… delicious… amazingly different! Read the rest of this entry »