THEY’RE HERE! NEW ’62 FORD TRUCKS
Get full-time economy that only starts with Ford’s low price!
Meet the trucks that make saving money a full-time business—the new ’62 Fords!
In a selection of over 600 models there’s a truck that’s right for your job, whatever your job. . . trucks that you can buy and operate at lower cost. . . trucks that can save you money mile after mile, load after load, year after year!
FORD Motor Company’s X-100 and Lincoln-Mercury Division’s XL-500 are examples of its engineers’ unending search for the cars of tomorrow. The X-100, a laboratory on wheels, is a five-passenger, two-door convertible with a black steel and aluminum body. Its 92 switches control 24 motors, 53 relays, 50 light bulbs, etc., including hood and trunk lifts. The transmission has an electric gear selector. The front seats feature nylon web safety belts and electric warmers. They adjust six ways—up, down, forward, backward, and tilt front and back.
The XL-500 experimental sports car has an automatic push button transmission, scarlet Fiberglas body and all-glass roof, tinted, glare-proof and heat-resistant. It seats four passengers on its leather upholstery.
“Mileage? It’s miles ahead!”
THAT’S WHAT OWNERS SAY ABOUT THIS ROAD-PROVEN NEW 1949 MERCURY!
Sure it’s smooth! Powerful, too! But listen! Owners report this big, new 1949 Mercury actually delivers 17,18,19 miles per gallon…and up! They clam it has the thriftiest power plant they’ve ever driven! And it has!
Make your next car MERCURY
The Same Good Car Through Many Seasons
AT THIS SEASON of the year, as autumn prepares to bid adieu, it is good to know that the new Ford is fully prepared to meet the sterner needs of winter driving.
Cold weather emphasizes the value of its simplicity of design and its trustworthy performance under all conditions. There is an enduring quality, too, in its exterior finish.