Faster Service (Jan, 1946)
I just like the word “Shellubrication”
Faster Service is the idea behind this new streamlined service station, designed by Shell after surveying dealers and the public. The pump is scaled down to 54″ high, about two feet lower than the usual pump, so as not to obstruct customers’ view of display room. Sales recording device is at driver’s eye level. Hose is 18 feet long. Service room is designed for complete lubrication job by operator without his taking more than 6 steps from the car.
Simple Device Makes Signs Instantly Interchangeable (Jul, 1932)
What I find interesting about this is, was this just a test sign? Or did people really used to go into a gas station and shop for gasoline by brand?
Simple Device Makes Signs Instantly Interchangeable
WITH the price of gasoline changing almost daily, station attendants will welcome the new metal sign system, shown on the left, which allows price notices to be changed in a jiffy—without altering the sign’s neatness.
The name plate is equipped with a bracket which slips over the metal post and is clamped tight. The lower edge of this plate is bent to provide a flat sleeve and a longitudinal slot. Price plates have a flat, solid head which slides into this slot and is locked by pressure.