Whoops! Not quite. In the year following the publication of this ad the unemployment rate in the U.S. went from 14.3% to 19%.
Snap out of it! The depression’s over
The question is, are you over the depression? Tough? You bet it was — it was the toughest depression this country ever had. But listen: The future is the brightest that ever beckoned a man. Opportunity calls from every side — calls to ambitious and trained men! If you have the ambition, the International Correspondence Schools can supply the training. Get going! Snap out of it! Hurry this coupon along to Scranton.
INTERNATIONAL CORRESPONDENCE SCHOOLS
BOX 5621-H, SCRANTON, PENNA.
Without cost or obligation, please send me a copy of your booklet, “Who Wins and Why,” and full particulars about the subject before which I have marked X:
There are ICS ads in virtually every magazine I own; from the 30’s up to the 80’s. Over that time they used just about every technique imaginable to try and coax men into enrolling. This ad uses one of their favorite methods: humiliation. But not just any humiliation. No, they have to bring your kids into it. Telling a man his son is ashamed of him, so he better sign up for correspondence school is pretty low, even for ICS.
When the other kids ask…
WHAT DOES YOUR DAD DO?
How does your boy answer them?
Sure … you’re his hero. You know that. But sometimes it can get kinda tough if the other kids don’t seem to understand about the “old man.”
It’s not that you like to be chained to the same old job. Maybe you just had to leave school too soon. Maybe the war interfered. Anyway, here you are, stuck because you just don’t have enough formal training.
Read the rest of this entry »