Mac Draw was originally called Mackelangelo? Yeah, I think they made the right choice there.
Also if you look at the text sample on page 17 you can see that they hadn’t even picked the font names yet. Geneva Chicago is called System.

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The Apple Macintosh Computer

Mouse-window-desktop technology arrives for under $2500

by Gregg Williams

Apple established itself as one of the leading innovators in personal computing technology a year ago by introducing the Lisa, a synthesis and extension of human-interface technology that has since been widely imitated. Now the company has strengthened that reputation with a new machine, the Macintosh (above). In terms of technological sophistication and probable effect on the marketplace, the Macintosh will outdistance the Lisa as much as the Lisa has outdistanced its predecessors.
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Also check out Byte’s review of the Lisa: The Lisa Computer System – Apple designs a new kind of machine (Feb, 1983)

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An Interview with Wayne Rosing, Bruce Daniels, and Larry Tesler

A behind-the-scenes look at the development of Apple’s Lisa.

Chris Morgan Gregg Williams, Senior Editor Phil Lemmons, West Coast Editor

Of the more than 90 members of the Apple engineering staff who participated in the Lisa project, Wayne Rosing, Bruce Daniels, and Larry Tesler are three of those who were most responsible for its final form. Rosing, formerly of the Digital Equipment Company, oversaw hardware development until Lisa went into pilot manufacture and then assumed responsibility for technical management of the entire Lisa project. Daniels and Tesler were responsible for Lisa’s systems software and applications software, respectively. Chris Morgan, senior editor Gregg Williams, and West Coast editor Phil Lemmons interviewed the three at Apple’s headquarters in Cupertino, California, last October.
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