Archive
Tag "New Departure"
Future Freighter 1968 (Sep, 1956)

Future Freighter 1968

DEPARTURES OF TOMORROW

This “Cargo Catamaran’* discharges loaded barges, plucks newly loaded ones from dockside… nests them high and weathertight to its central hull. Cargo and barges are rushed intact to destination, where unloading and reloading occur with minimum port time.

.
Complete Angler 1958? (Mar, 1956)

Complete Angler 1958?

From catch to “quick-freeze” in minutes . . . that’s the trawler of tomorrow—a floating fishery to locate, attract, catch, process, package and freeze fish … manufacture by-products and conserve spawn. Imaginary? Sure! But it’s coming. And look for New Departure ball bearings, many self-sealed and lubricated-for-life, on the job. New Departures simplify design, require little or no maintenance, assure long-life performance of working parts under extreme conditions. Today, as in the future, it’s New Departure for the finest in quality and engineering service.

NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT

NEW DEPARTURE BALL BEARINGS – NOTHING ROLLS LIKE A BALL

.
Super Chef – 1965? (Sep, 1955)

NEW DEPARTURES OF TOMORROW

Super Chef – 1965?

Set the table . . . then set the dial! Future meals could be as easy as that with this miracle meal-getter. And, maybe tomorrow it will be a reality.

When it is, New Departure will play an important part, just as it does in so many of today’s work-savers. For example, you’ll find New Departure ball bearings in almost every major appliance . . . and for good reason. They keep moving parts functioning smoothly, while requiring virtually no maintenance. They support loads from any direction . . . keep parts always in perfect alignment.

If you’re dreaming up tomorrow’s time-saver, or improving your present product, call on New Departure for the most dependable ball bearings in the world.
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT

.
Wonder Warehouse 1962? (Nov, 1956)

NEW DEPARTURES OF TOMORROW
Wonder Warehouse 1962

Here’s tomorrow’s “look” in warehousing! Electronically, orders are received, checked against inventory, assembled, packed, wrapped, labeled, and whisked to shipping—untouched by human hands!

When this futuristic “stock-chaser” takes shape, its intricate moving parts will turn on New Departure ball bearings . . . preferred throughout industry for their accuracy, dependability, and service-free performance.

.
Drive-in Market 1959? (May, 1956)

NEW DEPARTURES OF TOMORROW
Drive-in Market 1959?

A week’s shopping in minutes! And you haven’t moved from your car. It’s that simple at the Drive-In Market of tomorrow. Just select your Items from the monitor screen; electronic impulses select, assemble, deliver your order, total your bill and return your change.

It’s just a dream away! And when it takes shape, look for New Departure to provide the proper bearings to keep all moving parts functioning smoothly. New Departure ball bearings keep parts in perfect alignment, support loads from any angle and require little or no maintenance.

If you’re nursing a new idea involving moving parts, call on New Departure for top quality bearings and thorough engineering service.
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT
NEW DEPARTURE BALL BEARINGS
NOTHING ROLLS LIKE A BALL

.
Automatic Lumberjack – 1958 (Mar, 1955)

NEW DEPARTURES OF TOMORROW

Automatic Lumberjack – 1958

Even Paul Bunyan couldn’t match the pace of this “automatic lumberjack” of the future. It fells, sections and loads trees—all at the push of a button!
The company that launches this wonder will probably look to New Departure for ball bearings. For New Departures have proved their ability to hold moving parts in perfect alignment, cut wear and friction, and work long hours without letup—or upkeep. Above all, New Departure has lived up to its name — being first with ball bearing advancements.

So, when improving or designing a product, count on New Departure for the finest ball bearings.
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT
NEW DEPARTURE BALL BEARINGS
NOTHING ROLLS LIKE A BALL

.
Automatic Home Laundry – 1965? (Jan, 1955)

NEW DEPARTURES OF TOMORROW

Automatic Home Laundry – 1965

Maybe it’s hard to imagine a home laundry that washes, dries, irons, folds. But it’s even harder to imagine this wonder—or any other—working without ball bearings . . . New Departures.
In fact, New Departure ball bearings play an important role in just about every product with moving parts. For more than 50 years, manufacturers everywhere have counted on New Departure for bearings.

Why this confidence? It’s a matter of living up to a name. It means being first with new departures — like the Sealed-for-Life ball bearing. And New Departure will be ready tomorrow with the finest bearings . . . first!
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT

.
Bake-O-Mat 1960? (Jul, 1956)

NEW DEPARTURES OF TOMORROW
Bake-O-Mat 1960?
TOMORROW: Breads and pastries . . . mixed, baked, sliced, wrapped at your door!
Place your order at your door. In seconds, Bake-O-Mat mixes and processes the ingredients, electronically bakes, slices, and wraps any of a wide variety of hot breads and pastries—as you watch!
When? 1960? Could be! But, one thing is sure. Then, as now, New Departure ball bearings will reduce costs by simplifying machine design . . . increase customer satisfaction with added product dependability.
If you’re “cooking up” a new machine—or improving a present one—New Departure’s engineering service provides the right bearings for you!
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT
NEW DEPARTURE BALL BEARINGS
NOTHING ROLLS LIKE A BALL

.