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Tag "Norelco"
NORELCO presents the world’s second finest* pickup cartridge (Jul, 1958)

A few things stand out in this ad:

  • Norelco made adorable anthropomorphic record pickups that looked a bit like a svelte version of the Google Android robot.
  • I’m not sure I’ve ever seen an ad advertising the fact that a product is second best, without telling you what the better one is.
  • An address in the form of City, Something Else, State. Is odd. I wonder if this was because there was more than one city named Hickville in New York and before ZIP codes they needed a way to tell them apart.

NORELCO presents the world’s second finest* pickup cartridge

a new MAGNETO-DYNAMIC design by Philips of the Netherlands

*to find out which pickup cartridge is the finest and why the NORELCO is the second finest

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