Why does it not surprise me that modern customized direct mail fund raising was invented by the Catholic church?
.Faith, Hope and Computer
By Donald Young
Aided by the most sophisticated use of ultramodern electronic data processing equipment, the world’s most efficient, most effective direct mail operation is used to raise funds for the charitable activities sponsored by the Society of the Divine Savior, an order of the Catholic Church dating back to 1881. These charities include the support of seven American seminaries, numerous foreign missions, three Southern Negro missions and five American Indian missions.

























