Looks like the Gillette Fusion isn’t really that new after all. Plus, this razor never, ever needs to be sharpened! The wouldn’t lie to me, right?

FIVE-BLADED RAZOR CUTS SHAVING TIME
Five blades, instead of one, are used in a new type of safety razor introduced by a French inventor. One stroke of the razor across the face is said to remove every trace of hair in its path. The speed of the resulting shave is enhanced by the fact that the razor need not be taken apart after shaving. It is merely rinsed under the faucet and screwed, head down, in its special case. The blades require no sharpening, according to the maker, and will give good service indefinitely.

Handle Opens One-Piece Razor
HAILED as distinctly revolutionary in design, a new one-piece safety razor has been placed on the market.
Compactly built, the razor has no separate parts and is said to be extremely simple in operation. A twist of the handle opens the cap of the razor to receive the blade. Another twist closes the blade receptacle, preparatory to shaving. The appearance of the razor is enhanced by a plating of gold.

Safety Razor
HERE is a razor which is said to do its job in any shaving position. The blades, coated with a mineral oil, come in a handy cartridge, and it becomes merely necessary to insert a small tab in the side of the razor, move a small sliding grip, and a new blade is automatically inserted into the holder, while the old blade is ejected. The change is instantaneous. Five blades before the cartridge is emptied, a non-shaving blank appears to remind you to purchase new blades.