I was a smoker for about five years and I have never smoked a cigarette that “refreshed” me. It’s tobacco, not meth. Although when you’re sitting in a cube for hours on end jonesing for a smoke it certainly may seem refreshing.
I love the fact that the sniper’s name is Triggs. He was kinda born for that job, wasn’t he?
Do Expert Marksmen find that Camel’s Costlier Tobaccos make a Difference?
“YES, SIR, in any bunch of expert shots — Camels are the favorite cigarette,” says Ransford Triggs, one of the foremost marksmen in America. “Marksmen know that it takes steady nerves to make high scores. And the fact that Camels don’t frazzle my nerves goes over big with me. I smoke plenty of Camels every day, too.”
And millions of other people — the most loyal group of smokers in the world - put their “O. K.” on Camels too — making Camels the largest-selling cigarette in America
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This is an example of the cigarette industry brilliantly portraying their own propaganda as conventional wisdom.
In the 1920’s it was considered inappropriate for women to smoke. Realizing that they could double their market the American Tobacco company hired a man named Edward Bernays to change that perception. Bernays, who is considered the father of the public relations industry, decided it would be effective to associate smoking with freedom and womens suffrage. He payed models to march in women’s rights parades smoking cigarettes and referring to them as “Torches of Freedom”. Then he made sure all of the major papers and magazines noted this fact and prominently featured pictures of them. An easy task since he worked for their biggest advertisers.
The cigarette industry spent a lot of money to associate women getting the vote with smoking and apparently it was still paying off handsomely a decade later.
If you want to learn more about this and a host of other topics relating to marketing, propaganda, public relations and the rise of consumer society you should check out the amazing BBC documentary series “The Century of Self” by Adam Curtis (available at the Internet Archive and Google Video). I found it be a very eye opening experience.
I really don’t know if I should smoke…
… but my brothers and my sweetheart smoke, and it does give me a lot of pleasure.
Women began to smoke, so they tell me, just about the time they began to vote, but that’s hardly a reason for women smoking. I guess I just like to smoke, that’s all.
It so happens that I smoke CHESTERFIELD. They seem to be milder and they have a very pleasing taste.
the Cigarette that’s Milder
the Cigarette that Tastes Better
Other important things I’ve learned from this insightful series of ads:
Pain hurts!
Water is wet!
Nighttime is dark!
IT’S A PSYCHOLOGICAL FACT: PLEASURE HELPS YOUR DISPOSITION
How’s your disposition today?
EVER FEEL TOUCHY AS A TIGRESS? Its only natural, when little annoyances irk you. But here’s a psychological fact: pleasure helps your disposition. That’s why everyday pleasures, like smoking for instance, are important. If you’re a smoker, it’s so sensible to choose your cigarette for utmost pleasure. What else but Camel!
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Jokes to Play on Smokers
AN EMBARRASSING MOMENT
Several cigarettes are strung together in manner shown. Taking one, takes the whole string
A FAKE BOX OF SMOKES
With a razor blade, several cigarettes are cut into small bits and then stuck upright on a piece of cardboard that fits the box snugly. Trying to take one brings a laugh
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Gee, I can’t imagine why these cigarettes never caught on, not to mention the tobacco salad with tobacco oil dressing. Sounds delicious!
NEW TOBACCO PLANT HAS NO NICOTINE
Tobacco minus nicotine is produced from the leaves of a remarkable plant raised in Germany. This botanical freak
is the reward of experiments conducted under the direction of the Ministry of National Economics, at a research institute established in the midst of the tobacco-growing fields of Pfalz. Although an extract from the leaves is virtually as harmless as drinking water, the “smokes” made from the plant are said to have all the flavor of ordinary tobacco.
An unexpected by-product of the experiment was the discovery that the leaves could also be used to prepare a succulent salad. As if that were not enough, the salad may be flavored with oil extracted from the same plant, according to Dr. Paul Konig, director of the institute.
This was a total revolution. You really don’t want to know where they held their cigarettes before this was invented.
Cigarette Holder for Nudists
Faced with the problem of carrying cigarettes when no pockets were available, a delegate to a recent nudist convention devised the holder shown at right. The leather case is strapped to the leg by means of an elastic band.
WHAT! A girl training men to fly for Uncle Sam?
THE name is Lennox — Peggy Lennox. She may not look the part of a trainer of fighting men, but— She is one of the few women pilots qualified to give instruction in the CAA flight training program. And the records show she’s doing a man-sized job of it. She’s turned out pilots for the Army … for the Navy. Peggy is loyal to both arms of the service. Her only favorite is the favorite in every branch of the service—Camel cigarettes. She says: “It’s always Camels with me—they’re milder in every way.”
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My first reaction to this was “Wow, I’ll bet you that waterproof coating is really bad for you when you smoke it.”, as if smoking the cigarette without the coating were good for you. Although it would be cool to see just how deadly they could make it. Perhaps if they used an asbestos filter, made the little silver band of mercury and managed to coat the tobacco in lead.
NEW CIGARETTE PUT UP IN WATERPROOF PAPER
Accidental wetting does not harm cigarettes of a type just placed on the market, for the paper with which they are made is waterproof. In the test illustrated above, an experimenter held one of the new cigarettes in running water for three minutes. He then removed it and promptly smoked it as if nothing out of the ordinary had happened. Cigarettes made by the new process are said not to break apart at the tips from the moisture of the lips, a feature designed to appeal to smokers generally. Their waterproof characteristic, however, is expected to be especially popular among bathers and campers and in general they are designed to appeal to all who, for sport or work, are likely to be outdoors during inclement weather. The treatment to which the paper is subjected is said not to affect the aroma of the cigarette.
Fairly ironic ad for a tobacco company…
it’s fun to be fooled …it’s more fun to know
Here’s a trick used in cigarette advertising. It is called “Coolness.” EXPLANATION: Coolness is deter-mined by the speed of burning. Fresh cigarettes, retaining their full moisture, burn more slowly … smoke cooler. Dried-out cigarettes taste hot.
Camels are cooler because they come in the famous air-tight welded Humidor Pack . . . and because they contain better tobaccos.
A cigarette blended from choice, ripe tobaccos tastes cooler than one that is harsh and acrid. For coolness, choose a fresh cigarette, made from costlier tobaccos.
It is a fact, well known by leaf tobacco experts, that Camels are made from finer, MORE EXPENSIVE tobaccos than any other popular brand.
Smoke Camels…give your taste a chance to sense the difference.
No Tricks - just Costlier Tobaccos in a Matchless Blend
