Archive
Tag "underwear"
RUDI GERNREICH’S “NO BRA” BRA… comes in THREES – Slightly NSFW (Oct, 1965)

I scanned this primarily because the first page looks like part of a poster for a James Bond film, and Gernreich looks like he should be a Bond villain.

RUDI GERNREICH’S “NO BRA” BRA… comes in THREES:

it’s ‘No Bra’ Triplets!

If you design a revolutionary “No Bra” bra, and it’s sales skyrocket beyond the wildest dreams, because it’s popular with playgirls everywhere… what do you do for an encore?

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Whitening Strikes (May, 1968)

Whitening Strikes

Yellowing is out

In comes a new powernet with Lycra spandex from Exquisite Form.

White today White to stay

*Won’t yellow in your automatic washer. Won’t yellow in your electric dryer. Just wash and dry your bras and girdles as often as you like.

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Exquisite Form gives you x*appeal! (Oct, 1955)

So, by inference women who own a vault full of jewels have nice breasts? I’m pretty sure that’s not always the case. Or is the implication that having nice breasts will get you a vault full of jewels?

Exquisite Form gives you x*appeal!

*x = glamour plus comfort… yours in Circl-o-form the new $2 bra with the fabulous fit!

Is this fantasy or is it real? A $2 bra that makes you look and feel like a woman who owned a vault of jewels? It’s real!

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you could buy hanes underwear with BOTH EYES SHUT (Oct, 1930)

you could buy hanes underwear with BOTH EYES SHUT

Biggest VALUES for 25 YEARS!

Ask your wife to examine Hanes winter underwear. In three seconds, with her eyes closed and merely by “touch,” she would be sure of its unusual quality. The hanespun cotton is soft, pleasantly fleecy but lacks any “scratch.

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Coronado “pose-breefs” (Jun, 1950)

Coronado “pose-breefs”
THE NEW BODY-MOLD TRUNKS FOR IDEAL BODY DISPLAY. WORN BY LEADING BODY BUILDERS OF THE WORLD!

Here’s the perfect brief trunks for body building, lifting, swimming, physique photography and contests. Designed by champions…worn by leading body builders of the world. No bind, no boxed or chopped off appearance. Body-mold fit for tall or short men in sizes 26 to 38. Complete freedom … complete coverage. Satisfaction guaranteed. Send check or money order today. Postpaid.

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