The Armstrongs see the country… (Aug, 1950)
The Armstrongs see the country…
Like he always promised, Dad has bundled the family into the car to show them this great big country. There’s lots to see—and they’ve seen lots. Historic places, mountains, deserts—new things— strange things—and wonderful! Seems like they’re full up to here from looking.
Not everything is strange, though. Stores all the way across the country carry the products the Armstrongs know and recognize. And how do they recognize them? By brand name—the name the manufacturer gives a product so that people can tell it from any other.
Actually, the Armstrongs know, buying by brand name is the only way to get exactly what they want.
Brand names mean protection, too. By knowing brand names you make the manufacturer responsible for the quality of products that bear his brand name. Any manufacturer knows that if you find his products good, you will buy them. If not, you won’t—and the manufacturer will be forced out of business.
Brand names mean progress. Each manufacturer works to improve his products so his brand name stands for even better value and quality.
See that you get quality, protection and . . . exactly what you want, by buying products by brand names. You’ll find some of America’s finest brand names in ads right on the pages of this magazine.
Brand Names Foundation
INCORPORATED
119 West 57th Street, New York 19, N. Y.
A non-profit educational foundation
Ah, the good ol’ pre-lawsuit days…
“Actually, the Armstrongs know, buying by brand name is the only way to get exactly what they want.
”
Unfortunately, today, some brand names have been sold to cheap imitators. When I was looking for a gas grill a couple years back, I found that several quality names were now being attached to cheap units. The companies sold the brand.
I remember when Packard-Bell made computers. They were neither Hewlett Packard nor Bell Labs, but they made up the name because it sounded like they were associated with those good companies.
Rick Auricchio: Of course it’s even more complicated than that. HP’s, Dells, Macs and others are all made by FoxConn.
Yes, a contract factory is common today, but the final responsibility for quality lies with the company whose name is on the product.
With the “sold name” situation, a new company is using an old reliable brand name.
And yet they ride around in some artist’s rendition of a copyright-avoiding pseudo-Buick
“The quality goes in before the name goes on…”
Because the name goes on last.
Ha! Well played, Neil!
I remember when Packard Bell made TVs and radios……
“A non-profit educational foundation” Right: they’re just like Harvard.
Due to the Occupation of Germany, the Soviets used several German big name companies on their products. It wasn’t until around 1955 that the companies got control back of their brand names. It’d be interesting to find some cars made in Soviet controlled areas under names like Benz.