The fight on the doorstep (Apr, 1944)
The fight on the doorstep
THIS WAR can’t be won on battlefields alone. One of the most critical campaigns of all must be waged right on the doorstep of every family in America.
This is the fight against higher prices and higher wages. It’s a fight that must be won… or victories in battle will be meaningless.
It’s like this. In America this year, our total income after taxes will be about 133 billion dollars. But there’ll be only about 93 billion dollars’ worth of goods to spend it on. If we all start trying to buy as much as we can, prices will shoot up.
As prices rise, people will ask for—and, in many cases, get—higher wages. That will put up the cost of manufacturing, so up will go prices again. Then we’ll need another pay raise. If we get it, prices rise again. It’s a vicious circle.
The Government has done a lot to help keep prices down. But the Government can’t do it all alone. It needs your help!
Your part in this fight won’t be easy. It may even mean doing without a few necessities. Tough? Maybe . . . but don’t say that where the veterans of Italy and New Britain can hear you!
You want to do your part, of course. So do we all… farmers, laborers, white-collar workers, business executives. And the way to do your part right now is to observe the following seven rules…
1. Buy only what you NEED. And before you buy anything, remember that patriotic little jingle: “Use it up. Wear it out. Make it do or do without.”
2. Keep your OWN prices DOWN! If you sell goods, or your own time and labor, don’t ask for more money than you absolutely must! No matter who tries to talk you into asking more … don’t listen!
3. No matter how badly you need something … never pay more than the posted ceiling price! Don’t buy rationed goods without giving up the required coupons. If you do, you’re helping the Black Market gang.
4. Pay your taxes cheerfully! Taxes are the cheapest way to pay for a war! The MORE taxes you pay now—when you have some extra money—the LESS taxes you’ll pay later on!
5. Pay off old debts. Don’t make any new ones! Get, and stay, square with the world!
6. Start a savings account. Make regular deposits, often! Buy life insurance. Keep your premiums paid up.
7. Buy War Bonds . . . regularly and often! And hold on to them! Don’t just buy them with spare cash you can easily do without. Invest every dime and dollar you don’t actually need . . . even if it hurts to give those dimes and dollars up!
Use it up… Wear it out. Make it do… Or do without.
HELP KEEP US PRICES DOWN