The first four notes of Beethoven’s Fifth. (Oct, 1982)

The first four notes of Beethoven’s Fifth.
Musical notes like these never existed before 3M invented the Digital Mastering System.

It uses computer technology to record every nuance of a piece of music in binary numbers. So that when reproduced, every note can be heard with such uncanny crispness and clarity, you can hear music the way Beethoven wanted it to be heard.

At 3M, by listening to people’s needs, we’ve pioneered over 400 products to serve the needs of the communication arts field. We’ve developed everything from videocassettes to lithographers tape to photo offset plates.

All because at 3M, we’re in the business of hearing. So let us hear from you.

3M hears you…

3 comments
  1. Stannous says: November 1, 200612:32 pm

    It still looks much better on vinyl…

  2. NikFromNYC says: January 12, 20083:42 pm

    Question: what is the effective sample rate of a standard issue compact disk? For many years, both high quality CDs but especially high quality vinyl (or other material) “hi-fi” versions of classical music were offered, as Sony admitted CDs were not so great after all. And you can still buy $100K record players. Me, I am just now converting all my hundreds of CDs to 192KBS MP3s. I used to use a Sony compact, battery-operated CD player that had an optical digital output, coupled to a hi-fi digital audio converter etc.

    These days, you can have 4th or 5th generation (but not 6th) iPods converted for what used to be $2000, but is now $245, to have a hi-fi output, since those specific iPods in fact used a top notch digital-to-audio converter chip, unlike the latest ones. Basically, the company used to add two hi-fi coupling capacitors inside the iPod. Now they just bypass everything inside, and hide the capacitors in the dock port plug. The problem is, there’s no volume control, and most hi-fi amplifiers, like my own, do not offer remote controls, for somewhat good reason.

    I simply lack current disk space to do all my music at, say 320kbs instead of 192. Amazon.com‘s music service, which really does (already) have non-DRM files instead of “will have” like Apple’s, arrive mostly as 320kbs.

  3. NikFromNYC says: January 12, 20083:45 pm

    Additionally, I must mention that Sony offered both a copy-protection-free digital tape (DAT) recorder, and a truly iPod-sized player-only, that used a rotating head just like a VCR or tape-based camcorder. So I had a fully digital “iPod” way back in about 1990.

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