The five dumbest products in America. (Sep, 1977)
The five dumbest products in America.
There they sit.
Five products with no intelligence whatever.
And you can’t blame the people who made them. Because until now, nobody had the technology to make these products actually think.
So we’ve had cars that can only respond to their drivers’ commands, while they charge inefficiently on.
Homes that know only if it’s too hot or too cold, while all hell breaks loose in the front yard.
TV sets that can only reproduce what the station tells them to reproduce.
Telephones that can only send your voice from point A to point B.
And toasters that can’t tell the difference between an English muffin and a split bagel.
The fact is, these products haven’t really changed in more than 20 years.
But what if there were a miniature computer that could make them think? A little brain that could make them sense a situation, make a decision, and do something about it?
Hidden in the air cleaner of your car, this computer could adjust your car’s engine mixture to compensate for changes in temperature, humidity, air pressure and fuel volatility. To give you optimum gas mileage and minimum pollution anywhere, anytime. Recessed in a wall of your home, it could do the obvious things like control temperature, humidity, and air purity. But it could also water the lawn, warn of fire, scare intruders, turn off the lights, and figure the family budget.
Inside your TV set, it could turn on your favorite programs automatically, serenade you with music » when the commercials come on, read bedtime stories to the kids, and do your income tax.
Concealed in your telephone, it could turn your kitchen into a voting booth, call the fire department automatically, time your calls, inventory your food, start the coffee, mix your drinks.
And in your toaster, it could create the impossible: a perfect piece of toast.
Well, it’s not a “what if? it’s here now.
In a miniature computer no bigger than a pack of cigarettes.
It’s called a microprocessor, and we’re the first company to sell one for as little as $5.00.
It’s already been ordered by hundreds of manufacturers.
Including people who make appliances, automotive equipment, and TV sets.
So it looks like some of the , products on this page won’t be dumb for long.
And if you’ll write 2900 Semiconductor Drive, Santa Clara, CA 95051, for our free booklet—maybe we can make your product disappear from this ad.