THE MOST EXPENSIVE PICTURE EVER TAKEN (Mar, 1984)
THE MOST EXPENSIVE PICTURE EVER TAKEN. (APPROPRIATELY ENOUGH, WITH A HASSELBLAD.)
The picture above could only have been taken with a Hasselblad.
Because Hasselblads are the only still cameras to have photographed a man on the moon.
They arc undeniably expensive.
But when it costs 355 million dollars to get to the location, and when getting there happens to be one of mankind’s greatest achievements, you want to make sure you’ll come up with the goods. (Or down, in this case.) Of course, the cameras that went to the moon had to be specially modified, which naturally made them even more expensive.
(The 500 EL/M in the re-creation above is the earthling version you can buy at a slightly more down-to-earth price.) However, when you contemplate the price of any Hasselblad, reflect on the following.
It takes at least a year to build one.
The body shell is made from a single piece of aluminum. There are no screws, no bits of plastic.
If there’s the slightest blemish, the unit is rejected.
One eighth of the total workforce is employed in quality control, and each Hasselblad is checked thousands of times.
Every single camera, and every film magazine, is assembled by hand.
All of which, you must admit, is hardly the way to make a cheap camera.
But it does ensure one quality that professional photographers, as well as NASA, value highly.
Plus photographs that are out of this world.
We’d be happy to send you a selection of color brochures on the Hasselblad system, just contact Victor Hasselblad Inc., Dept. 841 ,10 Madison Road, Fairfield, NJ 07006.