The Store on Wheels ~ What’ll it Be? (Jun, 1930)
The Store on Wheels ~ What’ll it Be?
THE day of the traveling baker, butcher or candlestick maker has arrived in full glory. Today, the peddler who formerly went from door to door has “gone specialist.” By motor truck —yes, and by airplane—every known human need and desire is appeased by regular door to door service.
Let’s look beyond the milkman, the butcher or the grocer and glance over the pictures on this page. They are “advance specialists” in merchandising methods.
There is that enterprising dispenser of refreshments in Los Angeles. Daily he takes his traveling fountain around town serving cooling drinks and ices. The melodious tinkling of a deep-toned bell announces his approach — and perhaps you think those Angelenos don’t take advantage of his service. They “eat” it up.
No less interesting is the motoring druggist who carries around on his truck every-thing necessary to compound medical preparations.
Then, there is that grocery store—wheeled and wing-equipped. The distributors of Monarch Food Products have an all-metal monoplane that jumps from place to place selling their wares to wholesalers.