Tires Piled Up 150 Feet High Sell Them Quickly (Apr, 1933)
Tires Piled Up 150 Feet High Sell Them Quickly
TO ATTRACT attention, a Hollywood garage owner who had a large stock of used tires he wanted to dispose of stacked up a couple of hundred of them and put a life-like dummy on the top.
The stunt got results. While waiting to see if the stack would fall, an astonishingly large number of people bought tires, bringing the depression to an end as far as the tire dealer was concerned.
The secret of the stacking lies in the telegraph pole running up through the center, thus holding the column vertical. In the accompanying photograph the dummy is seen atop the tires which were piled over 150 feet in height. Most spectators actually believed the dummy was real; and wondered how he got there. There’s a hint in this spectacle for other tire dealers in like predicament.