Unlocking Secrets of the Soy Bean (May, 1947)

If you’d like an idea of why you don’t see a lot of ads using handwriting style fonts, check out this screen shot of my OCR app. (“7hen science discovered twat”)

Capitalization in this particular ad is also really hard to determine. With text that is in ALL CAPS, letters that are supposed to be capitalized are generally in a larger font size. But look at that first paragraph; the only text in lower case is “once planted” which is just weird.

Anything with actual handwritten text I have to almost always transcribe by hand.

Also, on the content of the ad, what isn’t made from soy today?

Unlocking Secrets of the Soy Bean

The soy bean, once planted only as a rotation crop, was plowed under to increase the fertility of the soil.

Then science discovered that soy bean flour is wholesome… the oil makes good paints and salad dressing…the meal is good cattle feed… the fibre makes plastics… but first extraction methods didn’t get all the oil… only partially separated the other ingredients.

Sensational New Oil Extraction Method Developed by A-C Scientists

Revolutionary solvent extraction machinery now separates soy bean oil, pulp and meal efficiently – at low cost and extended use of this equipment is increasing the yield from other oil-bearing materials such as flaxseed, cotton seed, copra, palm kernels, peanuts and meat scraps…..

90% of all soy bean milling today is done with A-C equipment. This work that Allis-Chalmers has done with soy beans goes all the way from planting and harvesting through milling and processing. It is typical of the engineering aid A-C OFFERS TO every basic U.S. industry.

Allis-Chalmers Manufacturing Company,
Milwaukee Wisconsin

One of the big 3 in electric power equipment.
Biggest of all in range of industrial products.

2 comments
  1. TomB says: November 12, 20107:04 am

    And sadly, it’s one of my favorites. It takes me back to Ripley’s Believe-It-Or-Not books, scout handbooks, Boy’s Life, etc. Thanks for your effort.

  2. Jari says: November 12, 20104:56 pm

    “Also, on the content of the ad, what isn’t made from soy today?”

    Illudium PU-36 Explosive Space Modulator?

    I’ll get me coat.

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