But it works. I remember the ad, and Tareyton cigarettes. Also, when I was a kid, a shiner was a Trophy. I think that’s what they were going for.

I also remember Benson and Hedges 100s commercials, where these long cigarettes would get caught in elevator doors, get in the way, etc.

Yeah, this was one of the more memorable ad campaigns from my childhood. Do they even make Tareytons anymore? Okay, I just looked ‘em up. They do, but they’re not commonly available. Maybe having the word “tar” right there in the name doomed them to niche status?

I’ve never seen a smoker with teeth as bright and white as hers.

Gazzie, if you look closely you’ll notice that her lower gums are just as white.

Well it doesn’t “tastes good like YOUR cigarette should?”

My high school English teacher disliked this series of ads for another reason… bad grammar. It should have read “We Tareyton smokers…” not “Us…”

I recall the TV ads where they’d film from a moving vehicle, calling out to pedestrians who had shiners.

As a kid I was confused by these ads; I could never figure out what the hell that weird black mark under their eye was. It’s by far the most improbable-looking black eye I’ve ever seen!

MrSatyre: I was just about to say the same thing – black eyes look nothing like that…ah, well – marketing is what it is!

Yeah, English teachers knew how to correct bad grammer on cigarette ads; but the ad men, bad grammer and all, made a LOT more money!

Bob: And spelling (grammar not grammer)

It is almost painful to look at advertising photography before computers running Photoshop. Her black eye looks like a bad airbrush job and her lower gums have already been commented on. It’s so much more effective to lie with computers nowadays.

In fact, there was a sequel to this series of advertisements which took cognizance of the fact that “Us” was not strictly correct: “Do you want good grammar or good taste?” was the slogan.

John Savard: No that was Winston

That smoking chick got the **** kicked out of her!

Oh, you’re right. “Winston tastes good, like a cigarette should.” My memory is not what it should be. But whatever was ungrammatical about that slogan? After all, if Winston tasted well, that would mean that the cigarettes, rather than the smokers, were doing the tasting.

John Savard: No, it was about “as a cigarette should” not “like”. It’s all explained in the link I provided.

On the schoolground, it was:

Winston tastes bad
Like the one I just had
No filter, no flavour,
Tastes like toilet paper.

Toronto: Wow. Down here it was:

Winston tastes bad
Like the one I just had
No flavor, no taste
Just a forty cent waste.

And yes, I just dated myself terribly.

Stephen, please also notice that you can see all the pores and lines in her face. She looks like a real woman, not a CGI-created doll.

Jerry: You’re right, but where’s the fun in that?

Trust me, Stephen, you can have all kinds of fun with a real woman.