Us Tareyton smokers would rather fight than switch! (Mar, 1975)

Uh… um. Yeah. I’m sure this seemed like a good idea to someone.

Us Tareyton smokers would rather fight than switch!

Tareyton is better/Charcoal is why
Tareytons activated charcoal delivers a better taste. A taste no plain white filter can match.

Join the unswitchables

22 comments
  1. TomB says: June 23, 20105:55 am

    But it works. I remember the ad, and Tareyton cigarettes. Also, when I was a kid, a shiner was a Trophy. I think that’s what they were going for.

    I also remember Benson and Hedges 100s commercials, where these long cigarettes would get caught in elevator doors, get in the way, etc.

  2. Scott B. says: June 23, 20106:44 am

    Yeah, this was one of the more memorable ad campaigns from my childhood. Do they even make Tareytons anymore? Okay, I just looked ‘em up. They do, but they’re not commonly available. Maybe having the word “tar” right there in the name doomed them to niche status? :-)

  3. Gazzie says: June 23, 20108:32 am

    I’ve never seen a smoker with teeth as bright and white as hers.

  4. Charlene says: June 23, 201010:14 am

    Gazzie, if you look closely you’ll notice that her lower gums are just as white.

  5. Kosher Ham says: June 23, 201010:23 am

    Well it doesn’t “tastes good like YOUR cigarette should?”

  6. Eli says: June 23, 201012:15 pm

    My high school English teacher disliked this series of ads for another reason… bad grammar. It should have read “We Tareyton smokers…” not “Us…”

  7. Rick Auricchio says: June 23, 201012:50 pm

    I recall the TV ads where they’d film from a moving vehicle, calling out to pedestrians who had shiners.

  8. MrSatyre says: June 23, 20103:34 pm

    As a kid I was confused by these ads; I could never figure out what the hell that weird black mark under their eye was. It’s by far the most improbable-looking black eye I’ve ever seen!

  9. Andrew L. Ayers says: June 23, 20104:01 pm

    MrSatyre: I was just about to say the same thing – black eyes look nothing like that…ah, well – marketing is what it is!

  10. Bob says: June 23, 20104:40 pm

    Yeah, English teachers knew how to correct bad grammer on cigarette ads; but the ad men, bad grammer and all, made a LOT more money!

  11. Firebrand38 says: June 23, 20104:50 pm

    Bob: And spelling (grammar not grammer)

  12. Stephen Edwards says: June 24, 20102:04 am

    It is almost painful to look at advertising photography before computers running Photoshop. Her black eye looks like a bad airbrush job and her lower gums have already been commented on. It’s so much more effective to lie with computers nowadays.

  13. John Savard says: June 25, 20107:49 am

    In fact, there was a sequel to this series of advertisements which took cognizance of the fact that “Us” was not strictly correct: “Do you want good grammar or good taste?” was the slogan.

  14. Firebrand38 says: June 25, 20107:54 am

    John Savard: No that was Winston

  15. Fred S says: June 25, 20104:41 pm

    That smoking chick got the **** kicked out of her!

  16. John Savard says: June 26, 20105:37 am

    Oh, you’re right. “Winston tastes good, like a cigarette should.” My memory is not what it should be. But whatever was ungrammatical about that slogan? After all, if Winston tasted well, that would mean that the cigarettes, rather than the smokers, were doing the tasting.

  17. Firebrand38 says: June 26, 20106:34 am

    John Savard: No, it was about “as a cigarette should” not “like”. It’s all explained in the link I provided.

  18. Toronto says: June 26, 20107:33 am

    On the schoolground, it was:

    Winston tastes bad
    Like the one I just had
    No filter, no flavour,
    Tastes like toilet paper.

  19. Firebrand38 says: June 26, 20108:06 am

    Toronto: Wow. Down here it was:

    Winston tastes bad
    Like the one I just had
    No flavor, no taste
    Just a forty cent waste.

    And yes, I just dated myself terribly.

  20. Jerry says: June 26, 20105:15 pm

    Stephen, please also notice that you can see all the pores and lines in her face. She looks like a real woman, not a CGI-created doll.

  21. Stephen Edwards says: July 6, 20103:36 am

    Jerry: You’re right, but where’s the fun in that?

  22. Jerry says: July 6, 20107:22 am

    Trust me, Stephen, you can have all kinds of fun with a real woman.

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