View-Master 3D Camera Ad (Oct, 1952)
TAKES COLOR PICTURES IN 3 DIMENSIONS AT SNAPSHOT COST*
THE NEW VIEW-MASTER PERSONAL STEREO CAMERA
NOW…FOR THE FIRST TIME, you can take personal pictures of family scenes, children, friends, travels in the thrilling “come to life” realism of full color and THREE DIMENSIONS… at actually less than the cost of ordinary black and white snapshots! The amazing new View-Master Personal Stereo Camera brings three dimension picture taking, formerly a rich man’s hobby, within the means of the average family. For double enjoyment color pictures taken with the View-Master Stereo Camera can be viewed in a View-Master Stereoscope or projected in two dimensions in a View-Master Projector. Don’t miss the thrill of three dimension pictures. Plan now to SEE… and TRY the sensational new View-Master Stereo Camera.
Each step in View-Master’s system of stereo photography—from taking the picture to final enjoyment of the mounted stereographs, has been simplified to save time, effort and money. The View-Master uses readily available 20 or 36- exposure rolls of standard 35mm color film. Picture cutting is done with a semi-automatic View-Master Film Cutter. Stereographs slide easily into pockets of durable, seven- scene View-Master Personal Reels. Other features of the camera eliminate film waste, prevent double exposures, and provide automatic re-wind while taking pictures. Because of its amazing simplicity, as well as low cost of operation, the View-Master is the ideal Stereo Camera for family use. Ask your Camera Dealer for literature describing the View-Master Personal Stereo Camera in detail.
WORLD’S SIMPLEST-TO-OPERATE THREE DIMENSION CAMERA Even the most inexperienced amateur can operate the View-Master Stereo Camera with ease and confidence. View-Master’s revolutionary “EXPO-SURE” CALCULATOR banishes guesswork; eliminates complicated lens-time-light calculations… and assures bright, true-to-life stereo pictures every time.
BUILT FOR A LIFETIME OF TROUBLE-FREE SERVICE The new View-Master Personal Stereo Camera is a compact instrument, precisely engineered for fine three dimension color photography. Features include—sturdy, die-cast aluminum body; View-Master anastigmat f/3.5, 25mm, coated, color-corrected, precisely matched lenses; universal focus; synchronized, guillotine type, before-the-lens shutter; built-in automatic flash switch; and many others. View-Master Stereo Pictures, mounted in durable, seven-scene View-Master Reels, are easy and safe to handle. Over 150 stereo pictures can be stored in 4x4x1 inch space. Reels and envelopes provide space for picture and subject description. Ask your Camera Dealer for complete information about the many exclusive operational features embodied in this sensational new camera. If your Dealer cannot supply information write to SAWYER’S Inc., Box 490, Portland 7, Oregon, for free folder describing camera.
THE NEW VIEW-MASTER PERSONAL STEREO CAMERA RETAILS FOR $149 (INCL. FED. EX. TAX)
*ACTUALLY LESS! Average cost for #620 black and white snapshots is 12-3/4c. View-Master pictures mounted for viewing are only 11-9/10c.