“WHAT I WANT TO KNOW —before I buy furniture” (Mar, 1930)

“WHAT I WANT TO KNOW —before I buy furniture”

“I AM through with being sold furniture. Now I want to buy some.

“I am no expert, though I do know something about period styles and can tell a Queen Anne from a Sheraton at forty paces. But I want to know more about workmanship, more about materials, more about the value of furniture and not so much about its price and the ‘agreeable arrangements for deferred payment’.”

This sort of inquiry comes to us daily from hundreds and thousands of women. We cannot give them as much information as they might get from a reputable dealer, but we can point out to anyone who buys furniture a few of the short-cuts to assured quality.

In the first place, concentrate on furniture of American Walnut. There are other beautiful woods, of course, but there is no other which so combines good taste, enduring stylishness, beauty and long life as does American Walnut.

In the second place, look for that furniture in which American Walnut is used for legs, for framework, and for panels. Such use of American Walnut is a guarantee of excellent workmanship—for manufacturers would not slight craftsmanship when they use the best materials. And, “all-walnut” furniture is the best possible assurance of long life. The beauty of American Walnut panels is enduring—the interest and variety of figure, the mellowness of color make American Walnut furniture harmonious in any decorative scheme, charming in any setting.

In the third place, send to us for our forty-eight page booklet* which will give you simple and positive information with which you may always identity American Walnut and distinguish it from its substitutes. You will also find in this booklet interesting facts on the various styles in furniture, on construction points to watch out for, and on the best ways to keep furniture looking its best in your own home. A copy is yours for the asking.


American Walnut Manufacturers Association

Room 2710, 616 S. Michigan Ave., Chicago, Ill.

* Please send me your brochure “The Story of American Walnut,”

  1. Charlene says: May 17, 20127:41 am

    I have a walnut desk (don’t know if it’s American Walnut, since it was made here in Winnipeg) that dates back to about 1910. It’s still in excellent shape.

  2. Hirudinea says: May 17, 20124:20 pm

    @ Charlene – Yea, not like today where everything is made out of particle board in China. Ah well its a Walmart world now.

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