YOUR INSTANT short cut to GLAMOUR (Mar, 1955)

Everyone knows that glamour comes in a plain wrapper. Also, my eyes see “Peach Cupbra” but my brain wants to read “chupacabra”.

YOUR INSTANT short cut to GLAMOUR

An attractive full Bust Line is a short cut to glamour, poise and self-assurance. If your Bust Line makes you self-conscious, try the new (special up and out) Peach Cupbra. Use it for a week. If you are not delighted, send everything back and your money will be refunded. Write now. SEND NO MONEY. Send only your name and address and size of your old brassiere. (State whether small, medium or heavy.) When you get your Peach Cupbra with direction booklet, pay postman $1.98 (plus few cents postage). (Plain wrapper.) If you wish to save postage, send Two Dollars now and we pay postage. Read your direction booklet and wear your Peach Cupbra for a week. If you are not absolutely delighted with your new lovelier figure, send it back. It is positively guaranteed to please you. Join the hundreds of women who enjoy a lovelier figure with Peach Cupbra. Please print name and address clearly.

Write today to Party Peach Co., Dept.72-G, 72 5th Ave., New York 11, N. Y.

8 comments
  1. Hirudinea says: February 26, 201311:31 am

    Why is it that all 50′s bras looked like they could poke your eyes out?

  2. Toronto says: February 26, 20137:14 pm

    @Hirudinea – unlike 2013-era Oscar gowns.

  3. Stephen says: February 27, 20135:14 am

    @Hirudinea: there is actually a mathematical reason. A cone, such as that bra up there, is a “developable surface” – you can cut it and flatten it. From some angles you can see that there is a seam running down the bottom of each cup. They were made by stitching a flat piece of material into a conical shape. A breast isn’t actually conical, of course, but making a piece of fabric into a shape that isn’t developable – that is, can’t be flattened – is much more difficult. Some advance in technology, I don’t know what, made it possible to construct bra cups that were actually the shape of what they contained.

  4. Clay says: February 27, 20135:31 am

    Guys called them torpedo bras when under a sweater.

    Thanks for the memories!

    Clay

  5. Charlene says: March 1, 20137:42 pm

    Stephen, it’s actually very easy to sew a rounded bra cup, and I’ve done so with fabric and a sewing machine (no fancy “advance in technology” required) many times. The rounded shape was known as the “Lady Marlene” back in the 40s, but went out of style at the end of the war. The torpedo look was a deliberate stylistic choice unrelated to the capabilities of seamstresses. Social historians tend to see it as part of the over-emphasis of femininity that swept fashion in the post-World War II era, in the same way that the nipped-in waist, peplum, and full skirt of Dior’s “New Look” emphasized a narrow waist and wide hips.

    As for naturalism…there are as many real women out there with elongated breasts as there are with rounded ones. Rounded is merely in style these days, so everyone thinks the shape is universal. It isn’t, not by a long shot.

  6. Hirudinea says: March 1, 20137:55 pm

    @ Charlene – Do you think it might have had something to do with post war “Space Age” modernism, you know, missile shaped cars, missile shaped planes so why not missile shaped … well you get the idea.

  7. Toronto says: March 3, 20136:59 pm

    @Hirudinea – if I recall, they called those “bullet” car bumper “Mansfields” for a reason.

    @Charlene – Howdy. While it’s possible, a cone shape is still easier and, like the chrome bumpers, was an obvious sign of the post-war boom, when time cost more than materials. Good times bring fashion oddities and sexuality. Bad times bring more conservative clothing.

    Or, quite possibly, vice versa. Midi skirts and dirndls might have caused the mid seventies “stagflation” and econoterrorism. Hmm.

  8. Charlene says: March 3, 201311:18 pm

    Hirudinea, I think it has more to do with the fact that the breast often becomes bullet-shaped during pregnancy.

    I don’t think that the bra was influenced by Space Age modernism. Conical bras were introduced near the end of the war, long before Space Age modernism took hold. I suspect that the bra influenced modernism before the missile had a chance to.

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