Zenith Handcrafted TVs (Apr, 1965)
This ad pretty much sums up why there are no more American television manufacturers. They are actually advertising the fact that they don’t use circuit boards and that all of their electronics are hand assembled!
BUILT BETTER… to last longer!
Every Zenith portable TV is Handcrafted â€”built better to last longer. There are no printed circuits. No production shortcuts. Every connection is carefully handwired. This kind of dedication to quality has made Zenith America’s largest selling TV. It is one of the important reasons why Zenith TV gives you finer performance. Fewer service problems. Greater operating dependability. And a sharper, clearer picture, year after year. Don’t settle for less than Zenithâ€”the Handcrafted TV.
The quality goes in before the name goes on