ELECTRIC EYE REVEALS AD IN MIRROR (Feb, 1934)
Filed under: General — @ 10:41 pm
Source: Popular Science ( More articles from this issue )
Issue: Feb, 1934
| Buy on Ebay
Source: Popular Science ( More articles from this issue )
Issue: Feb, 1934
| Buy on Ebay
ELECTRIC EYE REVEALS AD IN MIRROR
Designed to be installed in the lobbies of hotels and public buildings, a new advertising device offers a passer-by a chance to inspect his appearance in a mirror, and invites him to take a folder from a pile on a shelf. When he reaches for a folder, he unwittingly interrupts a beam of light that falls upon a photo-electric cell. Brilliant lights automatically flash on behind the mirror, which is now seen to be transparent, and illuminate an advertisement within the cabinet for a predetermined period of time.
Does this constitute prior art for rollover web ads?
Comment by Rick Auricchio — April 3, 2008 @ 9:26 am
Those darned pop-ups are older than we realized!
Comment by Blurgle — April 3, 2008 @ 11:27 pm
Early, early, early digital signage!
Comment by David Moisan — April 5, 2008 @ 4:57 pm