March 18, 2009

Ads Stenciled on Walk with Water (Aug, 1930)

Filed under: General — @ 10:36 pm
Source: Modern Mechanix ( More articles from this issue )
Issue: Aug, 1930
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Ads Stenciled on Walk with Water

AN INGENIOUS device which paints signs on the sidewalks, but which in no way permanently defaces the street, is used by a Barcelona wine merchant to advertise his products. The ad painter consists of a large rolling drum filled with water and enveloped in a stencil. As the drum rolls along the water emerges around the stencil and paints an outline of the letters on the walk. As the water evaporates in a short time, no damage is done. No signs, however, can be painted on a rainy day.

13 Comments »

  1. The longer I look at that photograph, the stranger it seems.

    Comment by Charlene — March 18, 2009 @ 11:43 pm

  2. Charlene not only that but I swear I’ve seen that photo before, minus the stencil guy and his work.

    Comment by Eamonn — March 19, 2009 @ 12:08 am

  3. It looks like a composite photo created just to illustrate the story.

    Comment by Rick Auricchio — March 19, 2009 @ 1:04 am

  4. Do you think the guy walking on his own sign might mess it up? It seems like it might be better to pull it.

    Comment by slim — March 19, 2009 @ 4:28 pm

  5. Seems awfully labour intensive for such a transient ad campaign. I suppose the attarction is in the spectacle though.

    Comment by SD — March 19, 2009 @ 7:27 pm

  6. I like it.

    Comment by Torgo — March 19, 2009 @ 10:27 pm

  7. SD – No more transient than sky-writing … but I just can’t figure out how it works; I’m with Slim on this one.

    Comment by Scott B. — March 20, 2009 @ 11:27 am

  8. I was thinking a thin sponge cut into various letters, and something to keep the sponge dry enough so the letters don’t run.

    Comment by Mike — March 20, 2009 @ 11:35 pm

  9. Won’t work on a rainy day? Just reverse it and print dry patches on the pavement!

    Comment by Kruk — March 21, 2009 @ 5:53 am

  10. Heh…I’d have it paint clear wax onto the pavement. Then the message ONLY appears on rainy days!

    Comment by Rick Auricchio — March 22, 2009 @ 4:28 pm

  11. Hello !!!! ;)
    My name is Piter Kokoniz. Just want to tell, that I like your blog very much!
    And want to ask you: is this blog your hobby?
    Sorry for my bad english:)
    Thank you!
    Piter Kokoniz, from Latvia

    Comment by PiterKokoniz — April 7, 2009 @ 6:56 pm

  12. PiterKokoniz: Thanks! Yup, just my hobby, or more like obsession.

    Comment by Charlie — April 7, 2009 @ 10:30 pm

  13. Hi Everybody

    A colleague just sent me this blog, what a conincidence, we have just done something very similar with sea water for the London Sea Life Aquarium! Check it out here:
    http://www.mindthecurb.com/wha.....ealife.asp

    The genius Spaniard didn’t know just how ahead of his time he was!

    Comment by Ant@Curb — April 24, 2009 @ 5:45 am

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