Ad: JOHNSON SEA-HORSES (Feb, 1943)

This picture represents freedom. The freedom to have a three-way with two hot chicks in the middle of a lake.

Study This Picture

IT REPRESENTS FREEDOM. It represents our liberty to do those things we choose to do—to buy, with our earnings, the comforts that appeal to us—and to enjoy them as we will.

It represents the American way of distributing fine things with equality. The factory watchman, the mill superintendent, the millionaire yachtsman—all may and DO drive the same model Sea-Horse. All enjoy the same perfection of performance.

It represents the things which will be ours again when the war is won. In the meantime there is work for us to do.

For our part we have stopped the production of outboard motors for civilian use. We are working 100% on certain war items for which our experience in building precision products has fitted us.

All to the end of winning the earliest possible victory—so we can get back to those things we hold dear—including golden hours on the water.

JOHNSON SEA-HORSES for DEPENDability
JOHNSON MOTORS • WAUKEGAN, ILLINOIS
Johnson Motors of Canada, Peterboro, Canada

3 comments
  1. Blurgle says: August 27, 200710:42 am

    Peterboro?

    Has the name of the city of Peterborough changed, or is this in the fine American advertising tradition of “always try as hard as possible to get the Canadian place names wrong”?

  2. Charlie says: August 27, 200710:52 am

    It seems like both get some use.
    This is a site all about Peterborough:
    http://www.peterboro.in…

    An 1887 document referring to the town of Peterboro
    http://www.ourroots.ca/…

    Historical postcards referring to Peterboro:
    http://www.trentu.ca/ad…

  3. Village Idiot says: August 27, 200712:17 pm

    “The American way of distributing fine things with equality?”

    Seriously? Does “equality” apply to financing rates, too?

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