Advertising Emblems Glow Weirdly In Cathode Ray Tubes (Mar, 1935)

Advertising Emblems Glow Weirdly In Cathode Ray Tubes
IN ONE of the most unusual of modern forms of advertising, trademarks mounted at the anode position of giant cathode ray tubes are painted in cold light of great brilliancy and dazzling color by electronic bombardment. Displayed in store windows, the tubes demonstrate to shoppers one of the many feats of the electronic tube, and at the same time display a business emblem.
Gilbert T. Schmidling, inventor of the first true cold light, coats these emblems with different chemicals, each giving off a certain color of cold light under electronic bombardment. Over 400 different shades, all of great brilliancy, have already been produced. Any number of colors may be obtained in one tube by using the different chemicals.

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