Bring out the hidden glamour of your beauty zone* (Jun, 1954)
Beauty Zone? I guess that means chest. It seems like it’s a play on the old Camel T-Zone ads.
To bring out the hidden glamour of your beauty zone*
Wear Life Bras by FORMFIT
If you are one of the 47 out of every 100 women who are dissatisfied with the bra they’re now wearing, know the thrill of wearing the right LIFE BRA! Because only Formfit makes bras for every figure need!
In all the world there’s not another figure quite like yours. It’s this difference that makes it necessary to have bras designed to fit the under developed bust, as well as the firm, the pendulous, the “A” through the “D” cup.
Perhaps you are one of the 47 out of every 100 women now dissatisfied … perhaps you didn’t know that brassieres. whether strapless, longline, padded or bandeaux are available to meet your own individual requirements.
Know, as our designers know, a bra must fit you—you must not be uncomfortably molded to a bra. No other brand offers the precise fit made possible by Life Bras. Life by Formfit offers the largest selection in the world. Surely you’ll want to make your next bra—a Life Bra. All the better stores have them. Prices $1.25 to $5.00. . . .
FREE! “Your Figure Type—What To Do About It”—This new, informative Formfit booklet shows how you can determine your figure type, and how to make the most of it. No cost or obligation. Mailed in plain envelope. Write to The Formfit Company, Dept. S-54, 400 S. Peoria, Chicago 7, 111.
THE FORMFIT COMPANY – CHICAGO • NEW YORK