“But Elmer, I didn’t say it would make you live to 90!” said Elsie, the Borden Cow. (Jun, 1954)
“But Elmer, I didn’t say it would make you live to 90!” said Elsie, the Borden Cow.
“I don’t need anything to help ME live to 90,” bellowed Elmer the bull. “I HAVE DECIDED THAT I’M GOING TO LIVE TO 105 WITHOUT ANY HELP!”
“Well, if you’re planning to live that long,” laughed Elsie, “there’s more reason than ever for you to drink Borden’s Buttermilk every day.”
“Oho,” roared Elmer, “now Borden’s Buttermilk is going to make me live longer.”
“No, dear,” smiled Elsie, “But Borden’s Buttermilk will help you keep fit. It’s not fattening. And this good healthful drink has all the proteins and minerals of milk plus that extra something that tones up your digestive system.”
“Skip the sales talk!” snorted Elmer. “I drink buttermilk for two reasons. One, because it tastes good. And two, because it cools me off.”
“Then drink away and cool off,” coaxed Elsie as she handed him a glassful of Borden’s tangy, refreshing buttermilk.
“DOWN THE HATCH!” thundered Elmer. “That’s a he-man drink,” he said, smacking his lips. “I’ll have another—fill ‘er up!”
“I’m sorry, Elmer, there isn’t any more,” explained Elsie. “I’ve put the rest of the Borden’s Buttermilk in the spice cake.”
“WHO EVER HEARD OF PUTTING BUTTERMILK IN A CAKE?” guffawed Elmer.
“Why every good cook knows that Borden’s Buttermilk is grand for making cakes,” enthused Elsie. “And Elmer, I use it in waffles, biscuits and muffins, too. It makes them lighter and better tasting.”
“Say,” said Elmer thoughtfully, “if I’m drinking and eating buttermilk, too—I might live to 106!”
“Well, now, darling, let’s not overdo this,” smiled Elsie. “Let’s end this the way we always do by saying . . .
“If it’s Borden’s, it’s got to be good!”
Your family’s daily health drink- Borden’s Refreshing Buttermilk ALL-ABOARD! ALL-A-BORDEN’S!
Get Borden’s Buttermilk on Elsie’s Good Food Line!* * Borden foods must be good—folks buy more packages of food carrying the Borden brand name than any other in the world.