Camera Tests Eye Appeal of New Packaging Designs (Jun, 1956)

Am I the only one who thinks this looks like something out of A Clockwork Orange?

Taking a cue from photographers who used to clamp your head in a vise to keep it still, modern package designers made this harness to help them test the eye appeal of new packages. A camera (left foreground) is focused on the subject’s eyes to record their movements and thus rate her interest in packages on the shelves within her view. It’s a research project conducted by the Folding Paper Box Association.

1 comment
  1. Stephan says: September 1, 20084:19 am

    Devices similar to this one can be found in the office of every ophtalmologist. They fixate the head of the patient while the doctor peeks into his or her eyes using optical devices.

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