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In Fatima the Difference is Quality (Sep, 1951)

That’s a pretty specific claim. Not the best cigarette, just the best long cigarette.

In Fatima the Difference is Quality

“I smoked FATIMAS when I was a Midshipman. I still do… because they have a better flavor and aroma. FATIMA is easily the best of all long cigarettes.”

VICE ADMIRAL Leland Lovette
U. S. N. (RET.)

FATIMA Best of All Long Cigarettes

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Just how simple do word processors have to get before you begin using one? (Mar, 1988)

Just how simple do word processors have to get before you begin using one?

Even simpler than your old typewriter?

No problem. Because we’ve made one that eliminates all the intimidating things you’ve always associated with word processors.

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BUYING A PASSWORD MODEM CAN SAVE YOU UP TO $250. (Jul, 1984)

I don’t understand the “AND THAT AIN’T HAYES!”. I mean, I know that Hayes was the dominant modem at the time, but what is the reference to? It sounds like it should be “and that ain’t pocket change” or something…

BUYING A PASSWORD MODEM CAN SAVE YOU UP TO $250.

AND THAT AIN’T HAYES!

You can bank on it. Your outlay will be less than if you settle for our major competitor, but not your output! A Password’” modem sends and receives up to 120 words a minute. Provides both 1200 and 300 baud capacity. Offers total interchangeability that lets you transmit information from any make microcomputer to any other make. And your investment is protected by a 2-year warranty.

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Writing with your voice (Mar, 1947)

Writing with your voice

Years ago Alexander Graham Bell dreamed of “a machine that should render visible to the eyes of the deaf, the vibrations of the air that affect our ears as sound.” He never realized that dream, but his researches led to the invention of the telephone.

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Famous BEATTIE JET LIGHTER (Nov, 1950)

Famous BEATTIE JET LIGHTER

PERFECT XMAS GIFT FOR DAD • BROTHER OR YOURSELF…

Govt. Surplus Bargain

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“When you’re out of Schlitz, you’re out of beer.” (Feb, 1968)

“When you’re out of Schlitz, you’re out of beer.”

“Go to the store. Go directly to the store.

Do not pass go. We are out of Schlitz.”

Try the taste of the most carefully brewed beer in the world. The beer that takes 1,174 careful brewing steps. Schlitz. Real gusto in the great light beer.

Schlitz
The Beer that made Milwaukee Famous

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RHEUMATISM (Feb, 1909)

Apparently they have a trademark on magic feet.

RHEUMATISM

I Will Send Every Sufferer Who Returns My Coupon My One Dollar External Cure to TRY FREE

SEND NO MONEY-ONLY THE COUPON

I have found an external cure for Rheumatism that is curing old chronic cases of 30 and 40 years suffering, as well as all the milder stages.

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MINOX B CAMERA has built-in EXPOSURE METER (Sep, 1958)

MINOX B CAMERA has built-in EXPOSURE METER

You’ll have fun shooting magnificent perfectly exposed pictures (3″ x 4″ and Larger) with this new marvel of West German precision engineering. The Minox B (weighs but 3-1/4 oz., only 3-7/8″ long) eliminates guesswork. It’s quick, sure, simple to use

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Smoke a Fresh cigarette (Jul, 1931)

If you haven’t smoked a Camel recently, switch over for just one day, then quit them — if you can.

That’s a bit ominous.

Smoke a Fresh cigarette

Millions of men and women are now discovering a brand new enjoyment since Camels adopted the new Humidor Pack.

The mildness and the flavor of fine tobacco vanish when scorching or evaporation steals the natural moisture out of a cigarette.

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Take your pick of the litter. (May, 1982)

I love the idea of having a phone handset hanging off the side of an Apple II.

Take your pick of the litter.

When you’re ready to let your computer out and introduce it to the rest of the world, one of the Cat family of Modems is the way to do it.

Take your pick. You can’t go wrong They’re all purebreds—from Novation, the recognized world leader in personal communications.

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