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Scientific American
Issue: Mar, 1955
Posted in: Advertisements
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Posted: 05/24/2006
1 Comment
Automatic Lumberjack – 1958 (Mar, 1955)

NEW DEPARTURES OF TOMORROW

Automatic Lumberjack – 1958

Even Paul Bunyan couldn’t match the pace of this “automatic lumberjack” of the future. It fells, sections and loads trees—all at the push of a button!
The company that launches this wonder will probably look to New Departure for ball bearings. For New Departures have proved their ability to hold moving parts in perfect alignment, cut wear and friction, and work long hours without letup—or upkeep. Above all, New Departure has lived up to its name — being first with ball bearing advancements.

So, when improving or designing a product, count on New Departure for the finest ball bearings.
NEW DEPARTURE • DIVISION OF GENERAL MOTORS • BRISTOL, CONNECTICUT
NEW DEPARTURE BALL BEARINGS
NOTHING ROLLS LIKE A BALL

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Scientific American
Issue: May, 1953
Posted in: Advertisements, Communications
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Posted: 05/23/2006
3 Comments
The New IBM Electronic Data Processing Machines (May, 1953)

Over 2000 multiplications per second!!! What could we ever do with such power?

The New IBM Electronic Data Processing Machines

For Science… Industry… Defense

Combining the great storage capacities and speeds of cathode ray tubes, magnetic drums, and magnetic tapes with the tremendous computing speeds of electronic tubes, IBM engineers and scientists have produced in these machines the most flexible and most productive calculating unit ever marketed.

Here is a computer that can add and subtract 16,666 times a second . . . that can multiply and divide 2,192 times a second . . . and can recall factors from storage, or “memory,” in as little as 12 millionths of a second.

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Scientific American
Issue: May, 1953
Posted in: Advertisements, Television
Posted: 05/23/2006
1 Comment
Is Your TV Set Ready for the new UHF Channels ? (May, 1953)

Is Your TV Set Ready for the new UHF Channels ?
This Mallory Converter will equip it to receive all Channels… old and new

That’s right! As new UHF channels go on the air in your area, you will receive them all . . . with no sacrifice of existing channels . . . with no internal changes in your set. The Mallory Converter can be connected to any set in a few minutes, right in your home.

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Popular Science
Issue: Oct, 1927
Posted in: Advertisements, Motorcycles
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Posted: 05/22/2006
No Comments
Harley Davidson Ad: Fore-wheel brake (Oct, 1927)

Fore-wheel brake
First time in America!

The most advanced models in the history of the motorcycle industry, with improvements that are being talked about from coast to coast.

Outstanding feature for 1928 is the Fore-Wheel Brake — doubled safety. Other improve-ments are: Throttle controlled motor oiler—air cleaner—positive gearshift lock gate.

Greater stability! Increased safety! Longer life! Streamlines that make each model a beauty! Five minutes in the saddle will convince you that this is the mount you have been looking for.

No increase in prices. Solo Twins as low as $310 f. o. b. factory. See your local dealer. Send coupon for catalog.

Harley Davidson Motor Co.
DEPARTMENT P.S. MILWAUKEE. WIS.

New Model Sport-Solo Twin
Pace-setter for 1928! Has all the new features of standard Twin and in addition has smaller wheels—25″ x 3.85″ balloon tires—roadster handlebars. Dow-metal pistons, racing type, optional at slight increase in price. The ideal solo mount —wonderfully smooth acceleration and even flow of power.

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Popular Mechanics
Issue: Sep, 1934
Posted in: Advertisements, General, Medical
Posted: 05/22/2006
No Comments
LOSE A MINUTE OR LOSE A FINGER (Sep, 1934)

LOSE A MINUTE OR LOSE A FINGER
Let a cut go and you invite infection, amputation or even death! Apply anti-septic, cover with Drybak Band-Aid, and you are safe! Drybak Band-Aid is a ready-to-use strip of waterproof adhesive with a borated gauze pad attached. Sun tan color to be less conspicuous. Individually wrapped for your
protection. Sold in convenient tins by your druggist.

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Scientific American
Issue: Mar, 1955
Posted in: Advertisements, Telephone
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Posted: 05/22/2006
No Comments
Bell Ad: Very Early Routing Tables (Mar, 1955)

How your telephone call asks directions… and gets quick answers

When the Bell System’s latest dial equipment receives orders to connect your telephone with another in a distant city, it must find-quickly and automatically—the best route.

Route information is supplied in code—as holes punched on steel cards. When a call comes in, the dial system selects the appropriate card, then reads it by means of light beams and photo-transistors. Should the preferred route be in use the system looks up an alternate route.

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Scientific American
Issue: Sep, 1979
Posted in: Advertisements, Computers
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Posted: 05/21/2006
9 Comments
Putting color to work in computers. (Sep, 1979)

This computer has the same display resolution as a single Mac OSX icon.

Putting color to work in computers.

Computers that present a wealth of confusing information serve only to slow the information process. At ISC. we use color graphics as a highly-effective communications medium. Why color? Research has shown that color conveys information more quickly and effectively than any other visual method. Thus, when compared to black and white a color CRT display results in faster, more accurate user response. And that means faster decisions from the ultimate processor, the human brain.

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Scientific American
Issue: Dec, 1930
Posted in: Advertisements, Communications
Tags:
Posted: 05/20/2006
1 Comment
heroes must not lisp! (Dec, 1930)

heroes must not lisp!
“My thweet” lisped from the screen would mar the star’s romantic appeal. But that is something you don’t hear in the theatres which have Western Electric talking picture equipment.

To reproduce the letter ‘S’ was but one of many difficulties in the way of giving you talking pictures at their best. Western Electric was able to solve these problems by reason of its 50 years’ experience in making Bell telephones and other voice transmission apparatus.

All over this country, and indeed the world, a discriminating public flocks to Western Electric equipped theatres — one more proof of this company’s leadership in sound.

Western Electric
Makers of your Bell Telephone and leaders in tke development of Sound Transmission
THE WESTERN ELECTRIC SOUND SYSTEM GIVES YOU TALKING PICTURES AT THEIR BEST IN OVER 6,500 THEATRES

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Modern Mechanix
Issue: Dec, 1934
Posted in: Advertisements, Automotive
Posted: 05/20/2006
No Comments
The “NOSE-TEST” will tell you the plain truth about ANTI-FREEZE (Dec, 1934)

The “NOSE-TEST” will tell you the plain truth about ANTI-FREEZE

From the standpoint of evaporation there are two kinds of anti-freeze—the kind that boils away and the kind that does not boil away. There is no middle ground. Some boil-away antifreezes, however, have been “treated” to “decrease evaporation,” and many car owners may get the impression that such products are all-Winter, one-shot, non-evaporating anti-freeze. Such an impression would be wrong. For such anti-freezes boil off rapidly when the engine is operating at high speed. An easy way to make sure that you get an all-Winter, one-shot product is by the lack of odor. Eveready Prestone is absolutely odorless—all boil-away anti-freezes, on the other hand, have a noticeable odor.

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Scientific American
Issue: Nov, 1956
Posted in: Advertisements, Computers, Origins
Tags:
Posted: 05/19/2006
8 Comments
1956: World’s First Hard Drive (5MB) (Nov, 1956)

More at Wikipedia.

putting IDEAS to work — research at IBM

•Random Access Memory Accounting: RAMAC®, magnetic-disk memory storage, gives fast access to 5,000,000 characters. IBM Bulletin No. 400.
•Slanting Rain: “Shadows” created on a surface by its irregularities and discontinuities magnified 200,000 times through electron microscopy.

Random Access Memory Accounting
RAMAC, IBM’s newest data processing system, needed a unique memory storage system. Ordinary methods of memory storage—magnetic tape, drums, ferrite cores—couldn’t store enough “bits” of information. It took a research team of ours,withTriggNoyes and Wes Dickinson as key men at IBM’s San Jose Research Labs, to find the answer. The heart of this new idea: magnetic disks, played and replayed like the records in coin-operated music machines!

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