New Advertising Medium Displays Real Goods

LOS ANGELES is the home of many unique advertising attractions. One of its more enterprising concerns conceived the idea of a sign board that would be an architectural beauty. It was to take the form of a picture frame with the subject acting as the picture. A large wood frame was erected, plate glass fitted and the sign was ready.
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New Bell Solar Battery Converts Sun’s Rays Into Electricity

Bell Telephone Laboratories demonstrate new device for using power from the sun.

Great and kindly is the sun. Each day it bathes the earth in light, bringing life to everything on earth.

Scientists have long reached for the secret of the sun. For they have known that it sends us nearly as much energy daily as is contained in all known reserves of coal, oil and uranium. Read the rest of this entry »

RCA 301 computer now steps up to big system workpower!

Core memory doubled to 40,000 characters! Magnetic tape capability increased to twelve or more 66,000 character/second tape units! System rentals remain low, and you can still begin on a small scale!

Already widely accepted by business and government, the RCA 301 has been so stepped up in workpower that the running time for many jobs has been cut in half. Now it can also tackle much larger and more complex jobs, and can be greatly extended in capacity as your work load grows. Read the rest of this entry »

If Ruptured…

LET ME SEND YOU A FREE SAMPLE OF A STRANGE AIR-BREATHING, FLESH-SOFT SUBSTANCE THAT IS USED IN, A DEVICE THAT HAS ENDED TRUSS TORTURE. FOR THOUSANDS OF PEOPLE, BE MODERN! DON’T WEAR DIRTY LEG STRAPS, LEATHER PADS, HARD RUBBER CUSHIONS OR SEVERELY STRAPPED BELTS ANY MORE. Read the rest of this entry »

Foods that build health can be Palate-Tempting

RECIPES that actually make your mouth water may now be made from the most healthful of health foods!

At Battle Creek, diet specialists have given attention to the taste and flavor as well as to health. Meatless dishes abounding in strength-giving qualities now rival choicest beef and chicken. Cereals that have a tang of parched wheat or a crunchy crispness call for second helpings. A food drink, rich as milk, makes the most delicious ice cream and salad garnish.
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A Distinguished Symbol of Social Prestige

You have only to pause where the smartest people congregate, you have only to check the social register, and you will inevitably discover a preponderance of Cadillacs and La Salles . . . The simple, bald fact about this is that men and women who know motor cars know too that if they want to ride and drive as Cadillac-La Salle ride and drive they must eliminate every other car from consideration . . . Read the rest of this entry »

TOMORROW-LAND

High spot of the New York World’s Fair reopening this Spring — GM Futurama!

You can look over GM’s exciting “idea” cars — Firebird IV with television, stereo, game table, refrigerator; GM-X with jet aircraft cockpit and controls—fascinating design and engineering innovations right out of
tomorrow. Read the rest of this entry »

Hunter, Fisherman, Camper, Motorist!

Stop Getting Wet Get Yourself a Perfection Cape

It fits the pocket. Defies the elements. Compact, light, serviceable. Packs 8×4x1-1/2 in. Weighs 19 ounces.

Sleep On Air mattresses for they are so soft and yielding you can make your bed on the roughest and wettest ground and be comfortable. Ask your dealer to show you our line of goods.
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Envy the savage? Yes!

This ancient savage had to work hard to get a fire — and his cookery wasn’t expert. But his rough, primitive fare exercised his teeth — kept them strong and healthy. We moderns eat soft, civilized foods — our teeth get too little healthful exercise.

DENTYNE HELPS KEEP TEETH SOUNDER, WHITER. You find yourself chewing more vigorously because of Dentyne’s specially firm consistency. Mouth and teeth get wholesome exercise, salivary glands are stimulated, promoting natural self-cleansing. Dentyne’s a proved aid to stronger whiter teeth!

THE FLAVORS A JOY! Spicy, smooth-tasting, delicious! You’ll welcome Dentyne for its flavor alone—and you’ll find the Dentyne package specially convenient to carry in pocket or purse (its smartly flat shape is an exclusive Dentyne feature.)
HELPS KEEP TEETH WHITE
MOUTH HEALTHY

DENTYNE

DELICIOUS CHEWING GUM

Do You Know?

How Nash Airliner Reclining Seats Turn into Twin Beds in 30 Seconds?

1. At lever touch either front seat back adjusts to any of five comfortable positions. Right-hand seat, fully reclined, makes a wonderful “couch” for children’s or passenger’s naps.

2. No longer need the driver sit rigidly in one position. Just touch a lever and change the angle of the seat back. Tall men say it’s the greatest idea yet for comfort on long drives.
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Nothing you want to watch on TV? Watch something better.

There’s always something great on the RCA VideoDisc System.

Now when there’s nothing good to watch on TV, it’s easy to see something great. Like your favorite movie, your child’s favorite show, a tennis lesson, or a great concert. The fact is, the great catalog of RCA VideoDiscs contains more than 130 great movies, classics, concerts or shows. And there are lots more on the way.
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Three-Dimensional Showman

Here’s Charles McArthur, the man who’s responsible for an entirely novel idea in display advertising— “signs that live.”

By Roland Cueva

IN New York’s Grand Central Terminal a good-looking, gray-haired man stared intently at a big advertising sign on the station wall. The bright-colored sign was not flat like a poster, but had three-dimensional depth and was set in a frame like a marionette show. Read the rest of this entry »