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going up?

Every man has his own ceiling. What’s yours? If you’re going up—and far… if you are willing to match your ability against the toughest engineering challenge… if your sights are high, and you’ll stake the future on your belief in you… then there may be a place for you here.

No plush inducements or resort accommodations. Just the chance to join one of the greatest creative engineering organizations in the whole new world of spaceborne systems development. Read the rest of this entry »

I’d say that when smoking stops being a pleasure and starts being a habit, it’s a good time to quit.

Escape from the commonplace
Enjoy something different …try MARLBORO CIGARETTES

Finer taste, superior mildness —a luxury in smoking unmatched by any other cigarette!

When smoking has stopped being a pleasure and becomes only a habit, it’s time to freshen up your taste. So if you need a change, remember…

Marlboros are better in every way for those who smoke throughout the day!

So now we know that Crackle was the oldest of the Krispie children, Snap and Pop had yet to be born in 1930.

It sings a song of crispness!

YOU CAN’T imagine a more tempting cereal! So crisp it actually crackles when you pour on milk or cream.

And how good these nourishing rice bubbles do taste. Crisp with toasted goodness, rich with flavor. Children welcome milk when it comes with Rice Krispies.

Serve this crunchy cereal for your own midday meal. With sliced fruits or honey. Delicious for breakfast, lunch or dinner. And the kiddies’ supper — so easy to digest.

Good to munch right out of the package. Sprinkle into soups. Try in candies, macaroons, in place of nutmeats.

Order Rice Krispies at cafeterias, on dining-cars. At all grocers. In the red-and-green package. Made by Kellogg in Battle Creek.

Kellogg’s Rice Krispies

Extra Hours of Freedom When the NEW MAYTAG comes to the Farm

TIRED muscles and frayed nerves are no longer a penalty of washday when the NEW Maytag comes. Mother is happier and sweeter… a better mother, a better wife… and many precious hours are saved each week for her profit and enjoyment.

Washing the clothes is no longer the hardest work of the farm house after the New Maytag comes. Washday changes to a pleasant hour or two. Clothes are cleaned without harmful hand-rubbing or harsh bleaching agents. They are washed by water action alone in the new Maytag one-piece, cast-aluminum tub.
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CRITICAL EYES ARE SIZING YOU UP RIGHT NOW

keep your face FRESH, FIRM, FIT

Let your face reflect confidence — not worry! It’s the “look” of you by which you are judged most often. Try for a sunny slant on life. Let Williams Shaving Service help you. It can!

Cover your beard with the thick, quick lather that Williams is famous for (hard water or soft, hot or cold—it doesn’t matter with Williams). What an easy shave! Your taut skin relaxes … feels cool, supple. Read the rest of this entry »

You go fresher with RC… goingest cola of the leading three. Fast growing Royal Crown is brisk ‘n’ bracing, fresher tasting, because it’s made the fresh protected way. Go Royal Crown-enjoy the refreshing ifference. And its the better buy.
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Your business is in the Age of Electronics

Electronic test instruments save engineering time, cut manufacturing costs at Friden

Like manufacturers in many fields, Friden Calculating; Machine Co., Inc., finds electronic test instruments save hours of engineering time and cut production costs. Friden engineers use these new measuring tools of industry to evaluate circuits, determine electrical requirements, check stability, match relay closing times and study performance of pilot models. Friden production workers use similar instruments in rigid quality control inspections. Read the rest of this entry »

Do you think anyone considers a woman’s shorter reach when designing GM instrument panels?
Fisher Body does.

That’s why you see GM Stylist Joan Gatewood establishing 35 important reference points for instrument panels on the special unit pictured above. Then she tries them out on at least 25 different-sized people to make sure even the smallest drivers can reach all the essential controls from windshield wiper activators to defroster buttons. Read the rest of this entry »

HOW MUCH IS ∛2589¹⁶
The Army’s ENIAC can give you the answer in a fraction off a second!

Think that’s a stumper? You should see some of the ENIAC’s problems! Brain twisters that if put to paper would run off this page and feet beyond… addition, subtraction, multiplication, division — square root, cube root, any root. Solved by an incredibly complex system of circuits operating 18,000 electronic tubes and tipping the scales at 30 tons!
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It’s a mod. mod. modular world.

Simplify, simplify! Instead of paying more for bigger, bulkier audio control components, pay less for compact Shure modular components that — singly or in combination—handle critical functions flawlessly. Cases in point: (1) the M67 and M68 Microphone Mixers, the original high-performance, low-cost mixers; (2) the M610 Feedback Controller, the compact component that permits dramatically increased gain before feedback; Read the rest of this entry »

It’s New! It’s Devilish!

It’s SPAM, but it spreads! So full of flavor one 3-oz. can will do all this:

A fresh idea in meat from Hormel

Teleran – “radio eyes” for blind flying!

Teleran (a contraction of TELE-vision — Radar Air Navigation) collects all of the necessary information on the ground by radar, and then instantly transmits a television picture of the assembled data to the pilot aloft in the airplane.

On his receiver the pilot sees a picture showing the position of his airplane and the position of all other aircraft near his altitude. This is superimposed upon a terrain map complete with route markings, weather conditions and unmistakable visual instructions to make his job easier.

Teleran—another achievement of RCA—is being developed with Army Air Forces co-operation by RCA Laboratories and RCA Victor. Moreover, when you buy any product bearing the RCA or RCA Victor monogram, you get one of the finest instruments of its kind science has yet achieved.

Radio Corporation of America, RCA Building, Radio City, New York 20… Listen to The RCA Victor Show, Sundays, 2:00 P.M., Eastern Standard Time, over the NBC Network.

RADIO CORPORATION of AMERICA