MOST men shave their faces and are relieved to stop there. But Elbridge J. Casselman keeps going. He shaves his left arm every day and gets paid for it. As pogonotomist (comes from the Greek pogon for beard) for the Gem Safety Razor Corp., Mr. C. devotes his time to finding out how men can shave more smoothly and comfortably. By shaving one arm and then comparing the skin with his unshaved one, he gets a line on irritation, stubble growth, etc. Some Casselman hints on shaving: Use plenty of water and prepare your face two or three minutes before going for the razor, don’t dry the blade after you finish, turn the blade over after each shave, use two razors to give one a day off. In his years of study, Pogonotomist Casselman has written some profo
TEENS – TWENTIES – THIRTIES – FORTIES
Which star is nearest your age?
“Beauty is not a matter of Birthdays”
Screen Stars declare—and these pictures prove it
Which one of these lovely favorites is near your age? Do you, too, know that beauty is not at all a matter of birthdays? “We must keep youthful charm right through the years,” the stage and screen stars say—”in spite of birthdays!”
HOW TO GROW A BEARD
It takes more than hair on your chin—you need a thick skin. But this man thinks it’s worth it.
By J. Robert Connor
THE male beard, lying fallow for the past 60 years, is emerging once again in all its hairy glory. Despite the prejudice that exists against the jungled jowl there is today a definite trend away from the razor. The man with the fluff beneath his chin is becoming more and more conspicuous on the city streets. Newspaper and magazine ads abound with facial foliage and the tufted chin of the serious conductor and the jazz musician attests to the growing revival of the beaver.
Beard Clinic Maps Strategy for Shaving
HOW men should manipulate their razors to give themselves a smooth, clean shave is explained by dermatologists at the New York World’s Fair after a facial examination with an ingenious apparatus. On human faces, the experts say, the beard grows in different directions, which should be followed by the shaver as he uses his razor. To determine hair directions on a subject, a dermatologist observes the face through a magnifying glass fitted with a light-polarizing screen. Colored lights then enable him to look below the skin surface of a clean-shaven visitor and study the direction of beard growth on all parts of his face. Findings are marked on a chart.
College study shows clothes don’t make the man
Which would you pick up? Guess again
You’re driving along alone and the turnpike’s moving slowly. Be nice to have someone to talk to. There’s a kid at the roadside thumbing a ride—but he seems to come in four models. Let’s see. The first one’s well dressed. Surprised he’s not driving his own sports car. Fraternity man. Could even side with Spiro about campus radicals. The second fellow? A little sloppy, but looks safe.
PORTABLE STEAM BATH
It turns any sunny spot into a reducing parlor Surprised one day by a door-to-door salesman while she was sunbathing in her backyard, Mrs. George Freitas of Glendale, Calif, discovered the plastic sheet she wrapped herself in was not only emergency clothing but a remarkable inducer of perspiration. As a result she designed the Ray-ducer, an outsize plastic jumper which fastens tightly at ankle and neck and costs $11.95.
Comb on Tube Cap Applies Mascara
FOR applying mascara to eyelashes, an ingenious inventor has combined a miniature comb with the cap of the container. Saturated with cosmetic when withdrawn, the novel applicator is used as shown and then replaced, avoiding waste.
the Secret’s in the Circle!
Lo and behold, here’s the beauty bra for flattering curves… designed for every neckline. • miracle separator* gives you perfect separation, uplift, control—always, all-ways. Glorious comfort … it breathes with you! • Be alluring —softly feminine! The secret’s in the circular stitching and fagotted seams of the new merry-go-round cup. Pre-tested shrinkage control —fit and lift won’t wash out.
NEW Process! BUST CREAM
CONTAINS 60.000 UNITS ESTROGENIC HORMONES
If you want body beauty see how EXTRA Hormones may help you. Each jar of La Form contains 60,000 Int. Units of important Estrone activity with comforting:, helpful lanolin. Your money refunded if not satisfied. Sent in plain wrapper. 30 days’ supply, including: Federal Tax and postage, $3.00— $3.50 C.O.D. Print name plainly.
LA FORM CO., Dept. 38
BOX 2986 WESTVILLE 15, CONN.